Key Account Manager - Runners Point Group

Purpose & Overall Relevance for the Organization:


To drive profitable and sustainable market share growth within the assigned Key Account and all targeted categories (Footwear, Apparel or Accessories) while respecting the adidas brand image.


Key Responsibilities:



  • To represent the brand externally / the account internally as an ambassador towards all functions and vice versa and at key interfaces and milestone meetings
  • To drive the development of the account/category across Europe, formalized through the Strategic Business Category Plan with sign-off by the direct superior.
  • To understanding the account business and ensure the Strategic Business Account plans are maintained and updated on time and accurate 
  • To sell-in and agree on sell-out support and ensure formalization of the Category Plan in conjunction with support of the CtC and BAM functions
  • To ensure continuous monitoring of sell-out, order book and cost effective and reliable supply / delivery for the account.
  • To work within the agreed adidas Group trade terms with the account



  • Measure progress on own KPIs and targets set by the Senior Key Account Manager
  • To report to all superiors along established guidelines (SKAM standard reports)
  • Monitor and report on customers, competitors’ activities and market development and propose/initiate/take actions
  • Provide realistic plans and forecasts on customer performance, provide solutions for problem solving and escalate any issues requiring further support
  • Ensure Customer compliance with adidas Group contracts and terms




  • Responsible for the commercial success (sales) of assigned Key account and category 
  • Responsible internally as the ‘ambassador’ for assigned account




  • Market share growth within the category or account and ensure the adidas brand is presented best in class in line with Strategic Business Plan goals and objectives
  • Budget / Sales target compliance
  • Inventory / Sales development / Order Book Management
  • Account contractual agreements are followed at all times


Key Relationships:

  • Customer buying and planning departments
  • adidas KAM FLE sales, KAM FLE CtC, EU BUs, France Finance, KAM FLE Customer Service, KAM FLE demand planning, KAM FLE BAM


Knowledge, Skills and Abilities:


  • Play to win mind set
  • Excellent in English
  • Excellent analytical and numerical skills
  • Fully Competent with IT packages (excel, and PowerPoint to an advanced level)
  • Strong communication skills: written, verbal and presentation
  • Strong industry / market knowledge, across divisions of footwear, apparel and accessories


Requisite Education and Experience / Minimum Qualifications:


  • University degree in business with sales focus or equivalent
  • Key Account Management / Sales / merchandising experience is a must.
  • 2+ years’ experience of successfully working within the Sporting goods, Fashion Industries or FMCG environment at a similar level

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Key Account Manager - Runners Point Group

Brand:  adidas
Location:  Amsterdam
TEAM:  Sales
Country/Region:  NL
Contract Type:  Full time
Number:  205853