Leading Specialist Media Activation


  • Provide comprehensive briefs for advertising agencies and identify/define KPIs for each ad campaign.
  • Develop an advertising campaign plan and carry out media planning.
  • Regularly provide reports on all entrusted areas.
  • Monitor the quality of advertising campaigns and optimize them in a timely manner to achieve maximum results.
  • Create and regularly update reports that help look into the details to understand the final result and understand the big picture and dynamics of advertising campaigns.
  • Take actions to optimize budget expenditures to increase the effectiveness of activities carried out, which is expressed in increasing sales while saving the budget.
  • Organize media planning of advertising campaigns for adidas brands: participate in the development of a media planning strategy, coordinate work of partner agencies, monitor quality of media plans and evaluate effectiveness of partner agencies.
  • Timely plan and effectively use the allocated budget for marketing activities, campaigns.
  • Oversee the process of payments and financial documents to suppliers for their services for the marketing department.
  • Develop and implement proposals to increase level of competitiveness of the Company
  • Creates a knowledge base on the source-effectiveness in the context of achieving certain goals of advertising campaigns.
  • Control the timely execution of the terms of contracts by counterparties.


  • Advanced English (C1 level)
  • University Degree
  • Work Experience: 3 and more years of experience in the sphere of Marketing Communication (marketing or advertising agencies)

  • Experience with major international brands is imperative

  • Experience in organizing marketing and brand building

  • Know methods of market studies as well as forecasting demand for manufactured products

  • Obtaining high-quality results from media/advertising agencies;

  • Conditions for concluding commercial transactions and methods of bringing goods (services) to consumers

  • TV/OOH/Radio/ digital planning experience

  • Project management skills, Ability to lead new projects independently;

  • Word: advanced, Excel: basic, PowerPoint: advanced

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Leading Specialist Media Activation

Brand:  adidas
Location:  Moscow
TEAM:  Marketing & Communications
State:  MOW
Country/Region:  RU
Contract Type:  Full time
Number:  389888
Date:  Jan 25, 2022