MBA Internship - Digital Strategy

Are you #heretocreate the future of sport with us? Are you ready to put the books aside and get hands-on experiences? Here is your chance to join the best sports brand in the world.


adidas is a truly global company with its roots in Germany. Around the world we employ over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products and we believe that through sports we have the power to change lives.


An MBA internship at adidas provides you with a unique opportunity to apply what you have learned at university, use your knowledge in practice and live your passion for sports.


Purpose & Overall Relevance for the Organization: 

The Digital Strategy team is a member of the Strategy & Innovation function within Digital as part of Global sales. Our focus is on defining executable strategies leveraging digitalization of the company to accelerate value creation and growth.  Our team exists of analysts, strategists, business modelers, strategic designers and is located across Herzogenaurach and Amsterdam


Key Accountabilities 

  • Student of business, or marketing with focus on digital, human computer interaction and a general affinity and interest in digital 
  • Enrolled as fulltime student for the complete duration of the internship. Or in the so called gap year between Bachelor and Master’s degree (EU citizens only! Only applies to EU citizens due to working permit regulations.)
  • Fluent English language skills
  • Very good MS Office skills
  • Team player who enjoys working in an international environment
  • Very good communication and interpersonal skills
  • Passion for sports
  • Assist in Strategy definition initiatives
  • Participate in activities to analyze consumer insights and commercial modeling
  • Drive business analysis topics
  • Contribute to shaping the strategy practice

Key Relationships:   

Global Digital partners

Strategy & Programs 


Digital Commerce  



Knowledge, Skills and Abilities  

  • Strong analytical and quantitative skills to share ideas and influence Senior Management with fact-based reasoning 
  • Solid foundation in continuous improvement tools and services, e.g. problem solving and process improvement 
  • Result-driven way of working with clear action-bias 
  • Expertise in project management and structuring, i.e. proven ability to develop comprehensive project plans and drive alignment with stakeholders 
  • Strategic communication skills and visual finesse to build business cases, strategy papers and internal pitch decks 
  • Solid skills in Word, Excel, Power Point etc. 
  • Strong financial modeling knowledge 
  • Familiarity with collaboration and tracking tools, e.g. SmartSheet, JIRA, and Confluence 
  • Advanced methods of data analysis and reporting 



  • Application Deadline: November 30th, 2020 
  • Start Dates: June 2021 
  • Duration: 3 months 
  • Location: adidas Headquarters in Herzogenaurach (near Nuremberg) 


Requisite Education and Experience / Minimum Qualifications:  


  • Working towards advanced degree or qualification in Digital strategy, Ecommerce,  Management, Engineering, Finance, EconomicsAccounting, PMO. 
  • 5+ years of broad based operational and/or strategic Digital experience within Retail and/or brand driven environment 
  • Language skills: business level English spoken and written 
  • Inclusive 
  • Growth mindset 
  • Geographical mobility  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  MBA Internship - Digital Strategy

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Digital
State:  BY
Country/Region:  DE
Contract Type:  Intern
Number:  271528
Date:  Oct 22, 2020