MBA Summer Internship - Digital Growth Confirmed App (m/f/d)

Creating the future of sport inspires our work every single day. We’re always on the lookout for talented new students. Always learning, always improving. Curiosity keeps us growing both as a company and as individuals. Come test your strengths, broaden your skills, share your input, and pursue your passion with an internship with the Digital Growth Team. 


The Digital Growth team is responsible for contributing to growing adidas’ digital business. It does so by diving into different data tools, finding growth opportunities for the CONFIRMED app and working with various stakeholders to realize these opportunities. 


The team leads growth projects to drive continuous, global growth of CONFIRMED’s active userbase by focusing on acquisition and retention, ultimately driving the size of the total active userbase and the consumer lifetime value. Additionally, it plays a key role in working with market counterparts to realize business CONFIRMED-related opportunities across all direct-to-consumer touchpoints. 


Scope: Accountable for end-to-end delivery of projects that drive acquisition and engagement for CONFIRMED. 

Digital Marketing and eCommerce
•    Identify gaps and opportunities within the digital user journeys
•    Drive effective use of the different digital touchpoints, from upper-funnel awareness through to advocacy

•    Be the expert on some of our analytics tools to discover new, actionable insights
•    Monitor defined metrics and inform the business owner and other stakeholders on risks and opportunities
•    Share insights on the acquisition and engagement performance with relevant stakeholders across the global, local, digital and brand

Project- and Stakeholder Management
•    Work independently and be solution-oriented in ambiguous situations
•    Prioritize your own backlog based on data and help other stakeholders prioritize theirs
•    Deliver structured and organized roadmaps and end-to-end project management to see ideas come to life
•    Represent and communicate CONFIRMED in key stakeholder and leadership meetings to drive effective and trustworthy partnerships with global and local
•    Collaborate with cross-functional stakeholders to identify and understand challenges and opportunities and develop critical insights from data and feedback; turn insights into concrete action plans and help to operationally drive results



Soft Skills
•    Data-driven mindset with a pragmatic way of working; ability to work under pressure without complete information
•    Structured, organized and solution-oriented
•    Ability to work effectively in a team environment
•    Strong communication skills, comfortable to present complex topics to stakeholders at various organizational levels both in person and remotely
•    You are proactive and have focus, confidence and are not satisfied until issues are resolved. You know how to achieve the intended objectives in a cross-functional and cultural set up
•    You desire to learn. You will often be answering questions that have never been answered before, which requires a high level of intellectual curiosity and an eagerness to dive into new problems, domains, tools, and techniques.
•    You possess an entrepreneurial mindset and a can-do attitude
•    You have very good listening skills and are able to understand the ‘why’ and get to what matters quickly
•    You respect diversity and lead with inclusion; you are passionate in growing yourself and others 

Hard Skills
•    Deep understanding of the different phases in digital user journeys and how individual channels and campaigns can contribute
•    Deep understanding of digital marketing channels (performance marketing, SEO, CRM) across web and app
•    Experience with analytics tools for acquisition, behaviour and social listening data
•    Able to analyze, visualize and present data
•    Strong MS-Office skills (PowerPoint, Excel)
•    Fluent in English both verbally and written


•    Enrolled in a full-time MBA/Master for the whole duration of the internship 
•    Ideally 4+ years of relevant work experience 
•    Available to participate in our MBA internship program from June to August/September 2022 (12 weeks) 
•    Application Deadline: January 31st, 2022
•    Start Dates: June 1st or 15th, 2022 
•    Duration: 3 months 
•    Location: adidas Amsterdam, Netherlands


•    Submit your resume and, instead of a traditional cover letter, please submit your personal adidas 1-pager and show us your authentic self and what makes you passionate about joining the brand and this role. The only requirement is that the adidas 1-pager is submitted as a PDF. Inside of it, you can use any format such as print, visual, written, digital, a link, etc. 
•    Please note that incomplete applications will not be considered 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  MBA Summer Internship - Digital Growth Confirmed App (m/f/d)

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
Country/Region:  NL
Contract Type:  Intern
Number:  406808
Date:  Jan 13, 2022