MBA Summer Internship - Digital Membership (m/f/d)

Are you ready to #ownthegame with us? Are you ready to put the books aside and get hands-on experiences? Here is your chance to join the best sports brand in the world. 
adidas is a truly global company with its roots in Germany. Around the world we employ over 57,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year we produce over 900 million sports and sports lifestyle products, and we believe that through sports we have the power to change lives.  
An internship at adidas provides you with a unique opportunity to apply what you have learned at university, use your knowledge in practice and live your passion for sports. 


With the launch of our membership program in 2018, we laid the foundation for offering personalized experiences to our most valuable consumers. We are now ready to take this to the next level with the goal of increasing our member base to around 500 million by 2025. Through membership, we reward engagement and purchasing activity by offering exclusive hype products, access to launches and special events, and more. 


The Digital Membership team is responsible for driving and orchestrating the seasonal and quarterly planning across different Brand Moments and campaigns, as well as Member moments and Member product activations. 


•    Contribute to translating the Membership Strategy into an industry leading product roadmap   
•    Contribute to equipping different stakeholders with relevant information, playbooks & guidelines to fully embrace Membership as a key business priority
•    Support the communication of plans to Digital, BUs, global parties, markets, providing transparency on deliverables and timelines for the upcoming season.
•    Support the preparation of key strategy updates for internal and external audiences


•    Strong understanding of loyalty and membership marketing practices
•    Ability to understand consumer behaviour across the entire digital and retail landscape 
•    Sound knowledge of technical and creative aspects of digital and mobile  
•    Expertise in project management and structuring, i.e., proven ability to develop comprehensive project plans and drive alignment with stakeholders  
•    Strategic communication skills and visual finesse to build business cases, strategy papers and internal pitch decks 
•    Ability to handle ambiguity and untangle complex situations into actionable activities  
•    Team player who enjoys working in an international environment 
•    Very good communication and interpersonal skills 
•    Strong MS Office skills 
•    Fluent in English both verbally and written 


•    Enrolled in a full-time MBA for the whole duration of the internship
•    Ideally 4+ years of relevant work experience 
•    Available to participate in our MBA internship program from June to August/September 2022 (12 weeks)
•    Application Deadline: January 31st, 2022
•    Start Dates: June 1st or 15th, 2022 
•    Duration: 3 months 
•    Location: adidas headquarters in Herzogenaurach, Germany (near Nuremberg)


•    Submit your resume and, instead of a traditional cover letter, please submit your personal adidas 1-pager and show us your authentic self and what makes you passionate about joining the brand and this role. The only requirement is that the adidas 1-pager is submitted as a PDF. Inside of it, you can use any format such as print, visual, written, digital, a link, etc. 
•    Please note that incomplete applications will not be considered 


Make your move to the World of Sports.  
Check out: www.herzo.adidas-group.com or http://bit.ly/adidas_GFTA

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  MBA Summer Internship - Digital Membership (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Digital
Country/Region:  DE
Contract Type:  Intern
Number:  405509
Date:  Dec 29, 2021