Manager, Amazon Wholesale Digital Activation

Purpose & Overall Relevance for the Organization:

As the Manager, Amazon Digital Activation on our Portland based Wholesale Digital Activation team, your primary responsibilities will consist of optimizing and enhancing the adidas brand and product experience across the Amazon ecosystem. You will fully support and drive the channel objectives to create high quality traffic to adidas product on Amazon, while accelerating revenue growth and enhancing premium presentation. Your approach will be driven by current insights and the desire to operate in a test and learn environment.



Key Responsibilities:

  • Develop and execute the Amazon seasonal marketing plans, manage the brand calendar from sell-in through execution
  • Partner with Trade Marketing, Sales, Merchandising, Marketing Communication, to understand objectives for brand and wholesale initiatives and provide recommendations on how to implement them across wholesale digital ecosystems. 
  • Create campaign briefs, and manage through execution, collaborating with adidas Marketing partners and Amazon account teams.
  • Accountable for planning, executing and evaluating our Amazon marketing programs, brand partnerships, and product campaigns in order to achieve brand and commercial goals
  • Synthesize Amazon and market insights and signals such as sales data into actionable insights and recommendations towards business objectives and content needs.
  • Maintain an in-depth knowledge of the business and sales trends affecting accounts including understanding of key digital properties/technologies, shopper trends, regions, markets, doors, products and programs to assist in identifying future opportunities.
  • Demonstrate deep understanding of brand perception strengths and opportunities within all relevant categories. 
  • Manage, and collaborate with our external Amazon partners to meet agreed targets
  • Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements
  • Monitor display, media and content trends, best practices, technologies and techniques and implement new platforms/features where relevant


Key Relationships:

  • US Wholesale Digital Activation team
  • US Digital Partner Commerce team (Marketing, Merchandising, and Sales)
  • Amazon Retail and Advertising external teams
  • US Digital Activation Team
  • US Brand/Digital Marketing and Newsroom teams, Portland and New York
  • Digital Marketing agencies, vendors and publishers


Knowledge, Skills and Abilities:

  • Strong understanding of the digital marketing landscape and how to best utilize emerging technologies to reach the brands’ target consumer: ecommerce, content, social, mobile, CRM, digital media.
  • Experience developing and activating successful brand-level digital marketing campaigns, managing large budgets split across multiple strategies.
  • Strong project management skills with ability to create project plans and manage through seamless execution.
  • Ability to work with a cross-functional team to guide development of digital solutions.
  • Experience, understanding, and/or general curiosity around Amazon, and the role it plays across media and commerce
  • Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing
  • An ability to explain complex concepts to varied stakeholders by making intricate technologies understandable
  • Strong leadership capability with a talent for influencing at all levels of the organization
  • Excellent (written and verbal) communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality
  • Strong time management, organizational and prioritization skills
  • Diligence, accuracy, attention to detail and a strong work ethic


Minimum Qualifications:

  • Bachelor’s degree strongly preferred
  • 3-5 years hands-on performance display, content management, consumer insights, site merchandising, and ecommerce analytics
  • Comprehensive understanding of digital infrastructure, tracking and reporting methods for display and digital content.
  • Prior Amazon experience considered a plus, but not mandatory
  • Advanced computer skills with proven Excel experience
  • Strong quantitative and qualitative analytical skills
  • English language fluency

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Amazon Wholesale Digital Activation

Brand:  adidas
Location:  Portland
TEAM:  Marketing & Communications
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  356195
Date:  Oct 10, 2021