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Manager, Business Analytics (Digital Partner Commerce)

Purpose and relevance to organization 

  • Build and lead the digital business performance analytics function within the APAC Digital Partner Commerce organization
  • Be responsible for delivering cutting edge analytics services to all market stakeholders, enabling them to take quantitatively based decisions
  • Act as local “centre of expertise” within APAC DPC for all analytics related topics and drive the implementation of analytics tools across the organization

 

Responsibilities

  • Prepare data analysis for account and market DPC teams based on Global DPC Business Analytics framework for (exemplary analytics areas may include but are not limited to):
    • Digital sales performance analysis & insights reporting
    • Digital web performance  analysis & insights reporting
    • Digital account diagnostics 
    • Marketing campaign analysis and optimization
    • Range analysis & quantitative assortment optimization
    • Paid and organic on-site search analysis & optimization
    • Translate analyses into engaging, actionable and easy to digest insights
    • Implement global initiative testing and tracking solutions
    • Consult across market DPC and account teams in driving consistent language, insight generation and utilization towards business optimization and development
    • Accountable for Market data sourcing and management 
    • Market point of contact for all key external stakeholders (eCom digital analytics, Market finance, etc.)
    • Work with Global DPC business analytics to input local insights and business reality, improve reporting structures and distil best practices across markets
    • Input account specific insights to global DPC Business analytics 
    • Input to and consult - market account Digital joint business plan

 

Qualifications

  • Experience in different fields of digital measurement tools and measurement platforms for web analytics, mobile, paid media, social, sentiment, SEO, etc.
  • Experience in eCommerce environment
  • Experience with BI, Financial, Merchandising processes, tools and KPIs (preferably Adobe etc.)
  • Profound experience with data and visualization techniques.
  • Experience with B2B sales data
     

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Business Analytics (Digital Partner Commerce)

Brand:  adidas
Location:  Singapore
TEAM:  Sales
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  316309
Date:  Apr 7, 2021