Manager, Digital Analytics

  1. General Purpose

As a  Manager Digital  Analytics at adidas you are responsible for delivering cutting-edge analytics services to  stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the creation of tools, visualizations, and data capabilities that inform stakeholders and assist them with generation of insights to ultimately drive sales and efficiencies. As part of the Data Solutions team, you will also manage larger-scale projects, such as the creation of new datasets and integrations and the development of new analytical frameworks to meet business needs. In collaboration with your team, you inform the adidas digital  strategy and provide the data and tools to create  consumer experiences.  



  1. Key Responsibilities 

Scope:  Management of specific analytic deliverables or services


  1. Analytics
  • Manage demand for tools, frameworks, data integrations, and new data capabilities. Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders.
  • Provide analytics and data services to stakeholders within the US eCom market and beyond.
  • Ensure new tools and capabilities drive business efficiencies and create consumer and financial impact, align with and facilitate market practices and operations, and are created within the greater context of holistic market data capabilities and frameworks.
  • Execute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc.
  • Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are:
    • Digital Marketing Traffic Analysis - .com, app eCommerce
    • Performance Marketing Analysis - lower and mid-funnel digital media
  • Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources.
  • Provide analytics services to stakeholders within the eCom market.
  • Ensure analytics results drive consumer experience and business impact and help achieve market sales plans.
  • Execute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc.


  1. Consulting
  • Advise and instruct analytics partners within eCom market, Global teams, and throughout adidas on the use of data sources, tools, and frameworks. Define and advocate for best practices to ensure data quality and meaningful use of data sources and tools.
  • Support market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc.
  • Intake, management, execution, and product ownership for new data projects from analytics and operational teams to meet business goals. Training, demonstration, advocacy, and ongoing support to end users for owned data products.
  • Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
  • Implement and use data driven decision processes, in line with a fact-based decision culture.


  1. Reporting
  • Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
  • Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities.


  1. Innovation
  • Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.



  1. Key Relationships:
  • eCom US teams
  • Performance Marketing US team
  • DBC Global Digital Analytics
  • Global and Market DNA / Dev Ops teams
  • Global and Market Data Science



  1. Requirements
  1. Education & Professional Experience
  • University degree in related field
  • 4+ years of experience in Digital Analytics
  • Advanced experience of digital analytics in a brand environment
  • Experience in eCommerce environment
  • Basic experience in leading a team is a plus


  1. Soft-Skills
  • A passion for designing and creating new data capabilities, tools, and frameworks. Interest in “back-of-house” development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.
  • Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Strong presentation skills and storytelling
  • People management skills are a plus 
  1. Hard-Skills
  • Advanced experience with Digital Analytics, BI, Financial, tools and KPIs
  • Advanced experience with analytics tools and disciplines (eCommerce, paid media, SQL, R, Python, etc.).
  • Advanced experience with visualization techniques (e.g. Tableau), Power BI
  • Experience with process design and process improvements, automation, etc.
  • Proven project management skills, including the ability to lead projects or work on several projects simultaneously.
  • Proficient in MS Office, Alteryx and at least one querying language


adidas requires all US based employees to be vaccinated against COVID-19 or have an approved accommodation.  Proof of vaccination is required. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws.  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Digital Analytics

Brand:  adidas
Location:  Portland
TEAM:  Digital
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  366510
Date:  Nov 25, 2021