Manager, Marketplace - Data & Tools APAC

Purpose & Overall Relevance for the Organization:

  • Ensure that the data we use is the best available for the needs of the marketplace transformation team and the wider APAC organization
  • Source and maintain relationships with outside data, service and tool vendors
  • Integrate external marketplace data with internal POS data
  • Develop tools, including Geographic Information System (GIS) to drive the store expansion strategy


Key Responsibilities: 
Data sourcing & processing


  • Set up data collection and compilation processes across APAC
  • Stay current in new data types and sources, and possible applications for retail expansion strategy
  • Manage the GIS and other mapping support tools; apply a continuous improvement mindset into data development 
  • Support Marketplace Transformation team members and other functions with market and location data collection and processing activities
  • Manage relationships with data vendors and ensure that sourced data meets quality expectations
  • Support specific database development needs with own research and analysis
  • Support team on map and data analysis and report generation as needed. 
  • Clean, combine, and process data tables as needed by the retail expansion strategy team, as well as the wider APAC organization

Communication and execution

  • Run workshops on market mapping tools; help drive adoption of tools and processes within the APAC organization
  • Create persuasive outputs and reports to guide discussion and planning activities

Scenario Testing

  • Work cross-functionally and cross-country/clusters to run scenarios on location data and POS data
  • Special projects:  Engage on other major cross-functional projects (as required)

Knowledge, Skills and Abilities:

  • Advanced statistical methods and analytic techniques – experience with and expertise in:
  1. Large dataset manipulation and data mining
  2. Statistical analysis in business context: regression, predictive modeling, segmentation/cluster analysis, conjoint analysis etc.
  3. Spatial analysis on GIS system is preferred
  • Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis
  • Mature and credible interpersonal skills– able to quickly build trust and act as an influencer across the retail development team and related team
  • Willingness to learn – a drive to learn about all aspects of the business and develop general management competency


Requisite Education and Experience / Minimum Qualifications:

  • 5+ years of general business experience – including extensive experience in a data analytics function
  • Experience with a global consumer goods brand and/or modern retailer
  • Experience in working closely with middle and senior managers across functions 
  • University degree or above in Math, Statistics or other quantitative subject 
  • GIS background required
  • High proficiency or expertise with database, statistical and business intelligence systems (e.g., SAS, SPSS etc)
  • Strong communication skills
  • Fluent in written and spoken English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Marketplace - Data & Tools APAC

Brand:  adidas
Location:  Singapore
TEAM:  Retail (Back Office)
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  321029
Date:  May 12, 2021