Manager, Membership Performance, APAC

In view of the current global pandemic related to COVID-19 and the increased visa and border restrictions, we are unable to extend offers to candidates who are not currently in the physical location where this role will be based. As a result, we will be prioritising applications who are able to start work in Singapore within a set timeframe. We will be reviewing our position constantly and will make the necessary adjustments where appropriate. Thank you for your continued interest in a career at adidas.


MEMBERS FIRST is one of the key focus areas of our ‘Own the Game’ strategy and the APAC Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to a APAC-wide global program at scale and to fuel the growth ambitions of the company. The role will drive engagement & loyalty through constant innovation and careful curated value proposition aimed at exciting, engaging & satisfying our key consumer groups.

The  Manager Membership Performance is responsible for driving member insights, advanced member analytics, audience selection for accelerating our data led membership strategy implementation across the organization.


Key Responsibilities



  • Drive the agenda of the right member, right time, right offer
  • Establish the play book for audience selection considering various scenarios
  • Review and suggest best practices for membership communications across life cycle and campaign communications
  • Continuously review and report on the efficacy of membership first initiatives such as early access, member exclusive and other member incentives
  • Set up the regular cadence dashboards for SMT review to provide clear insights into progress of membership at APAC and Country levels
  • Set up regular cadence dashboards for channel level deep dives to constantly iterate and improve the membership proposition
  • Collaborate with Country teams to set up self-service dash boards to provide membership insights and next steps
  • Establish standard reports for campaign reporting that drive awareness and clear next steps
  • Establish the building blocks of advanced analytics powered by automation to enable personalization at scale
  • Establish the advanced analytics use case back log system so that we are constantly testing, learning, and scaling personalization
  • Periodically review performance of commercial and experiential membership privileges to provide insights for iterating/improving the membership program offerings




  • Support stakeholders in leveraging membership understanding to define goals, select appropriate KPIs framework, monitor performance and derive trends and opportunities
  • Provide stakeholders with actionable recommendations and calls for action based on insights
  • Translate insights into actionable and easy to digest insights presentations
  • Drive the implementation and use of data driven decision processes, in line with a fact-based decision culture
  • Identify use cases based on membership insights that would benefit the larger organization such as product preferences, product launch calendar, product buy, etc



Systems and Processes

  • Understanding of global brand GTM process
  • Understanding of Membership set up, CRM systems, CRM tools, Membership analysis tools, reporting tools
  • Awareness/Curiosity of best practice tools in the industry to make consumer acquisitions and engagement more efficient


Key Relationships:

  • APAC Concept to Consumer
  • APAC eCommerce
  • APAC Data and Analytics
  • Global Membership Team (Strategy, planning and product)
  • Global Digital
  • Global Digital Analytics
  • Country Membership


Knowledge, Skills and Abilities:

  • Fast learner, proactive working attitude, and growth mindset
  • Experience in conceptualizing and executing reports and dashboards
  • Data driven and insights focused individual with a pragmatic outlook
  • Demonstrated ability of taking initiative and influencing people
  • Experience in cross-functional and cross-geo stakeholder management in APAC
  • Well versed with key membership indicators , personalization, and insights reporting


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s in Engineering/Economics/Mathematics/Statistics
  • 3-5 yrs+  Progressive experience within data analytics, consumer analytics or data science
  • Hands on experience of using Web Analytics tools such as Adobe Analytics, Google Analytics 360, and Personalization Platforms such as Monetate, etc
  • Experience in data science project and tools
  • Experience of working with recommendation engines or recommendation engine models would be highly appreciated
  • Experience in leading a team with a focus on people development and empowerment
  • Ability to excel in a matrix organisation
  • Fast learner, proactive working attitude, and strong project management experience
  • Excellent project management skills
  • Ability to work in a matrix organisation



By responding to this job advertisement, you consent to us transferring personal data provided by you at any point of time in your application to a third-party service provider for purposes of contacting candidates / references and all recruiting services provided to us.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Membership Performance, APAC

Brand:  adidas
Location:  Singapore
TEAM:  Sales
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  359597
Date:  Jan 15, 2022