Manager, Membership Planning & Operations, APAC

Purpose & Overall Relevance for the Organization:


MEMBERS FIRST is one of the key focus areas of our ‘Own the Game’ strategy and the APAC Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to a APAC-wide global program at scale and to fuel the growth ambitions of the company. The role will drive standardization and continuous improvement of processes in collaboration with markets and other business stakeholders through an Integrated Operating Model.


Key Responsibilities


  • Be the main Point of Contact between APAC, Global and Country Teams, ensuring seamless communication.
  • Drive key business agendas within internal team, and during regular cadences with country and global teams.


Membership Planning

  • Process Improvement & Operational Excellence
    • Champion and Integrated Membership Operating Model; explore cross-functional agile ways of working that accounts for both always-on and seasonal E2E processes.
    • Establish the standardization of membership processes across the adidas ecosystem to ensure a seamless omnichannel experience for member
    • Document new and updated processes to provide transparency and sustained clarity for all stakeholders.


  • Integrate Membership into the current Go-To-Market (GTM) Model
    • Drive the discussion with Membership Senior Director, Marketing Operations (MOPs) Head, CTC Head and Digital Brand Activation Head to make the assessment of the current APAC process GTM process, identify gaps and opportunities to enhance existing model
    • Lead and maintain functional process, interaction models and template in accordance with the main GTM process. Provide clarity required for APAC cross functions and Country Teams to work effectively ahead of each GTM Milestone


  • Membership Range and Product
    • Identify key activations and product packs from Global for APAC Membership take up.
    • Closely collaborate with cross-functional teams during the GTM Process such as: Concept to Consumer (CtC) team, Digital Brand Activation, Buying, Brand Activation & Business Units, etc to ensure a winning range and buy of Member-specific articles (Members Early Access and Members Exclusive products) that are locally relevant for APAC Markets.
  • Conduct Membership Range Analysis by market and for APAC in tandem with each GTM Product Milestone to effectively feedback and sharpen Product offering in accordance with Net Sales targets for upcoming seasons
  • Utilize Ranging tools such as Hub-Light, Marvin, DMT, etc to support product-led analyses


Membership Operations

  • Membership Calendar
    • Create and enhance the existing APAC Membership Calendar to facilitate and support local country campaign activations.
    • Work closely with Brand Activation, DBA, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns, product Chases and other pan-APAC opportunities
    • Maintain upward feedback on APAC Membership to Global Membership Team via Calendaring Tool such as Smartsheet.


  • Playbooks & Best Practise
    • Develop and provide key stakeholder enabling tools i.e., playbooks and knowledge transfer.
    • Help to create clear user documentation on Membership capabilities to enable APAC teams, and support with ongoing best practice sharing


  • Ad hoc Tasks
    • Maintain the APAC Membership Sharepoint


Key Relationships


  • Global & APAC Membership Teams (Strategy, Planning and Product)
  • Global & APAC Digital Teams (Growth, Strategy, Planning, Product, Buying, DVM, Ops)
  • Market Membership Teams
  • APAC Brand Activation / Digital Brand Activation
  • APAC Retail
  • APAC eCommerce
  • APAC Concept To Consumer (CTC), Assortment Planning Teams



Knowledge, Skills, and Abilities


  • A successful track record in project management, managing multi-channel, own-brand membership/loyalty programs across multiple countries in matrix organization
  • Product-led mindset with an outspoken advocacy for our members needs
  • Understanding of Membership set up, CRM Systems, CRM tools and adidas products
  • Proactiveness to mature processes and drive efficiencies through influencing and effective communication with stakeholders
  • Analytical mindset, data driven and insights focused individual
  • Fast learner, proactive working attitude, and strong project management experience
  • Intermediate Microsoft Office skills
  • Fluent in English both verbally and written
  • Understanding of the Asia Pacific market landscape


Requisite Education and Experience


  • 3-5 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce experience in sports business, cosmetics, consumer goods, marketplaces, etc


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Membership Planning & Operations, APAC

Brand:  adidas
Location:  Singapore
TEAM:  Digital
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  480068
Date:  Sep 13, 2022