Purpose & overall relevance for the organization:

This role is responsible for driving member activation, engagement and retention accelerating our membership strategy implementation across the organization. The role will work in a fast-paced, international, and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Senior Leadership levels. Success will rely on the ability to establish the fundamentals and then continuously evolve membership engagement across all consumers facing touch points both online and offline.

Key Responsibilities

Strategy

• Establish the Membership Engagement pillar within the organization
• Establish ways of working to drive Membership Engagement in partnership with all Cross-Sales Channels and Cross-Functionals.
• Ensure that we have a clear communications strategy that is personalized and can be delivered across all touchpoints - .com, apps and store. This will include optimizing existing comms as well as creating new approaches
• Collaborate with APAC Membership to evaluate and fine tune membership engagement value proposition
• Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions, etc
• Implement member lifecycle communications in partnership with the APAC Membership, Cross-Sales Channels and Cross-Functionals.

Planning & Execution

• Create and drive annual membership communications/engagement calendar
• Closely collaborate with Concept to Consumer to ensure member specific assortment, early access and member exclusive products
• Drive key membership weeks to realize full membership potential
• Ensure that we take a full Direct to Consumer approach to deliver strong experiences across both eCommerce and our own retail/franchise stores.
• Work closely with Brand Activation, DBA, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure consumer campaigns are aligned and seamlessly timed with brand campaigns, product Chases and other pan-APAC opportunities
• Partner with DBA digital content to adapt/create content for creating engaging consumer journeys

Requirements: 

• 5+ years of Marketing/CRM/Membership in FMCG
• Ability to work in a fast-paced environment
• Good communication skill in English & Thai, both written and verbal with the ability to effectively communicate technical concepts to both technical and non-technical audiences
• Proficient in Ms. Excel