Manager, Omni Channel (Trade Marketing)

Role Purpose

To increase Brand Desire through connecting channels to consumers via a compelling range of product at the point of sale



Primary Responsibilities

Category Management (Range, Net Sales Forecast-Value/Volume)

  • Provide inputs to the development of the overall Go to Market plan according to the Indonesia market/channel needs (including insights from competitor studies) to deliver a range with an article count appropriate to the market and its channels, and with a price structure that is competitive
  • Align with SEAPAC on Category direction, including range size, pricing/margins, retail launches, and allocations
  • Align with Indo Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
  • Participate in the planning of account marketing plans related to product launches(including campaign door lists)
  • Deliver an accurate monthly Category Net Sales forecast (Net Sales, Standard Margin), working with Indo Channel leads and Indo Finance
  • Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target


Best in Class Consumer Experience

  • Go-To-Market with a Indo Distribution Strategy, as aligned with SEAPAC
  • Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
  • Provide Indo Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space
  • Optimize the SPEED program with the Channels
  • Monitor PLC list to ensure each category’s pricing structure is protected


Actively Support Sell-In and Key Account Pre-Line Meetings

  • Support Customer meetings by finalizing by Channel Segmentation guidelines, providing a sell-in package/recommendation, assisting in the set-up of the e-catalogue and showrooms (samples)
  • Drive the E2E/Go-To-Market process


In-Depth Understanding of Consumers and Competitors

  • Understand how the Brand is positioned in the market versus the Competitor/s
  • Monitor Market Trends and Competitor Activities to identify opportunities and gaps


Team & Self- Development 

  • Constant evaluation to develop performance
  • Consistently look for challenges and opportunities to improve business
  • Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management



Qualifications/ Experience:

  • Bachelor’s degree in Business/Marketing Management
  • At least 2 years of Trade Marketing or Merchandising experience with a recognized brand
  • Exposure to sales experience preferable; Must have the ability to influence others within an organization
  • Result-oriented; Strong numerical skills
  • Advanced skills in Excel, Word and Powerpoint
  • Excellent oral and written communication skills with the ability to interact at all levels of the organization
  • Willing and able to travel on a regular basis

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Omni Channel (Trade Marketing)

Brand:  adidas
Location:  Jakarta
TEAM:  Marketing & Communications
State:  JK
Country/Region:  ID
Contract Type:  Full time
Number:  357992
Date:  Nov 7, 2021