Manager, Web & App merchandising, eCom

Purpose & Overall Relevance for the Organization:   

Drive conversion excellence of e-Store and sales channel sites through providing consumer centric interface and experience to achieve incremental revenue for our eCommerce business & the improved performance on our branded experiences.  


Key Responsibilities: 

•    Develop the User Interface & User Experience (UI/UX) strategy and plan through global UI/UX guideline, and set up the local roadmap based on site analysis for optimized consumer experience
•    Apply the UI/UX standards to identify improvement areas, test and validate new standards through site analysis and A/B test 
•    Collaborate closely with business partners to implement UI/UX changes and monitor profitability of these changes 
•    Prepare all UI/UX design and delivery documentation in full and on time for developers to work from (this could include preparation of user journeys, concept maps, site maps, process flows, wireframes and prototypes)
•    Lead and manage all aspects of the test planning process to identify tests to be performed, prioritizing these in alignment with business needs, IT releases and test development 
•    Update and maintain documentation of that all new standards and ensure that these are communicated to eCommerce MKT, sales activation, eCommerce Operation and design vendor
•    Monitor and track ‘eCommerce logger solution’ and purpose improvement areas, solutions and implementation plan to the relevant stakeholders 

•    Analyze user insights to identify enhancements to the consumer experience 
•    Lead projects in order to drive conversion, enhance consumer satisfaction and drive profitable eBusiness growth e.g. new logger solution, AB test solution, product recommendation, Mobile renewal, mi-adidas mobile and external site expansion

•    Site merchandising of Web/Application to enhance to the consumer online experience 
•    To improve the online experience from analyze the user behavior of web/app


Knowledge Skills and Abilities: 

•    Profound knowledge on UI/UX planning, execution
•    Solid understanding of the web environment, GUI (screen layouts and composition).
•    A strong portfolio that demonstrates your attention to details and problem solving.
•    Language (English): communicate with global UI/UX team, and GDEG(global digital experience team)
•    Excellent knowledge of MS-Office applications 
•    High level of analytical skills

Requisite Education and Experience / Minimum Qualifications: 

•    University degree or adequate education 
•    At least 5 years of job experience in UI/UX planning at emarket place (online shopping site)
•    Experience working in an emarket place(online shopping site)
•    Prefer experience to drive a website/mobile site renewal project or mid-term(over 5 months) project
•    Experience on web analytics and project leading
•    Prefer experience with SFCC(Salesforce Commerce Cloud)
•    Prefer experience with Application tools(Amplitude, Appsflyer)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Web & App merchandising, eCom

Brand:  adidas
Location:  Seoul
TEAM:  Digital
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  366155
Date:  Oct 14, 2021