Manager (m/f/d) Go-To-Market Running - Brand adidas Central (temp until 31.03.2022)

Purpose & Overall Relevance for the Organization:


Support the Director GTM in managing the category’s business success by developing and implementing a robust category plan and ensuring that the strategic framework set by the Central Europe BU is adhered to.


Key Responsibilities:  


  • Support the Director GTM in establishing the GTM proposal/the local marketing plan for the category (product, communication tools, Sports Marketing support, etc.).
  • Inform and brief the line manager with regard to category needs for the respective Cluster.
  • Administrate all relevant internal systems (e.g. RMA/DMT).
  • Act as the category’s contact person and support partner, in particular regarding product-related questions on all cross-functional areas of the Cluster.
  • Work in close cooperation with and provide support to the local Sales teams with regard to range-specific topics and concepts.
  • Report on and provide support for the analysis of the commercial input and the market-specific requirements, which are transmitted to the CE BU Lead by the line manager in accordance with the process timelines.
  • Support regular analyses of the category’s sell-in and sell-through performance.
  • Provide briefing on and administrate locally relevant SMUs.
  • Provide input on assortment planning and pricing as well as on GTM etc. for the CE category plan.
  • Support the preparation of presentations to the Sales team of the respective Cluster. Be actively present on stage and hold presentations.
  • Support the Cluster Brand Activation teams with regard to the GTM approach.
  • Support the execution of local events, e.g. Berlin Half Marathon or Wanderlust Central.



Key Relationships:


  • CE BU Merchandising
  • MFC Brand Activation & Wholesale Activation teams
  • MFC Sports Marketing team
  • MFC Sales teams
  • MFC MOPs team
  • Other Cluster BUs
  • Local Managing Director
  • Global BUs




  • CE BU KPIs (GIM Margin / SKU Target / NS Development)
  • NPS CE/Cluster
  • Sell-in and sell-out figures and development


Knowledge, skills and abilities:


  • Consumer focus with product and range knowledge
  • Understanding of a balanced relationship between brand and commercial aspects in order to develop distribution-channel-specific GTM solutions
  • Good organizational talent
  • Strong and convincing presentation skills
  • Passion for sport


Requisite Education and Experience/Minimum Qualifications 


  • University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
  • 4+ years’ experience in merchandising, cross-functional marketing and/or sales
  • Fluency in English (written and spoken)
  • IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager (m/f/d) Go-To-Market Running - Brand adidas Central (temp until 31.03.2022)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  340708
Date:  Nov 19, 2021