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Manager Analytics

Purpose & Overall Relevance for the Organization:

 

Generate market and competitor insights. Manage and support definition of methodologies, portfolio and frameworks for market and competitor insights. Synthesize biz insights and provide proposals for strategic projects and initiatives to advance the brand’s mission and objectives.

 

Key Responsibilities:

 

  • Manage implementation of tools and processes that improve the impact of market and competitor and biz insights
  • Develop and manage implementation of tools/methodologies and research guidelines/ frameworks for research across organization
  • Generate own insights and consolidate research from across organization into single source of truth
  • Provide business portfolio insights (categories and markets) and recommendations
  • Support recommendation for future business portfolio choices (incl. proposal for future playing fields in business partnerships)
    • Further manage implementation of biz insights platforms
    • Manage and implement improvement of platforms
    • Manage interaction with Global IT and make sure to align it to stakeholder needs. i.e. find adequate reporting standards, define reporting parameters, KPIs
    • Identify best possible ways of using external data
    • Identification and screening of new insight tools/methods and models regarding their organizational relevance
       
      Authorities:
       
      None
       
      Key Relationships:
       
      Within Brand Strategy team
  • Strategy Creation: Deliver fact base and intelligence for strategy plans
  • Brand Strategy Shapers: Support with ad-hoc requests and jointly develop category insights
  • Key strategic topic – Open Source: Align research priorities and support hot topics ad hoc
     
    Within the brand organization
  • Future: Provide insights for new innovation concepts (ongoing with strong link during SBP process)
  • Creative Direction: Exchange insights on trends for new design themes (ongoing)
  • BUs (through shapers or Head Offices): Provide general trends and consumer insights information to BUs and consolidate information from BUs into big picture with own research
  • CtC: Gather data and insights from countries
  • Brand Marketing: Analysis of campaigns
  • Trend working group: Participate in regular cross-functional trend working group
     
    Knowledge, Skills and Abilities:
     
  • Fluency in English
  • Strong market and industry awareness
  • Good interpersonal skills
  • Strong conceptual understanding and analytical skills
  • Strong presentation skills
  • Strong project management skills
  • Very good Outlook and Word skills
  • Excellent in Excel, PowerPoint, GMR databases and adidas online collaboration tools
     
    Requisite Education and Experience / Minimum Qualifications:
     
  • University degree in International Business Studies
  • Minimum of 3-5 years of relevant professional experience (finance, market research, marketing, intelligence agencies)
  • Proven experience in cross-functional and collaborative working (matrix organization)
  • Works at ease on all hierarchy levels
     

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Analytics

Brand:  adidas
Location:  Portland
TEAM:  Marketing & Communications
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  260510
Date: