Manager Brand Communication CZ, BU SPORT

Purpose & Overall Relevance for the Organization:

Take full responsibility of executing the SPORT categories brand communication plan in your respective subunit. Execute campaigns and activations in line with the EE communication strategy to build up the brand and increase sales.


Key Responsibilities:

  • Provide locally relevant input to the SPORT categories activation across all communication channels and for all your subunits. Base on Europe guidelines (Comms, PR, Digital, Events, EIM, SPOMA) and category strategy.
  • Execute the activation plan for your subunit, brief agencies, lead the implementation project and report the activation in line with Cluster requirements
  • Create & manage brand relevant long-term activations with and beyond the Sport categories.
  • Build relation with relevant influencers and media, as well as with significant running and training partners incl. events
  • Fully own the adidas Runners Prague project
  • Make sure that MWB is spent efficiently, and activation costs are booked properly and on-time.
  • Analyze the performance of key campaigns and provide feedback to the Category Brand Communication lead.
  • Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines.
  • Excellence & lead internal processes to execute BU sport activations.
  • If necessary, develop cluster-specific initiatives / flagship initiatives based on global guidelines, Europe agreements and approved by Cluster Brand Activation Management.
  • Research and analyse current marketing activities and trends. Monitoring of competition activities.
  • Liaise with Europe and cluster function in coordinating and consolidating the cross-category sell-in marketing plans
  • Providing input to Cluster Brand Comms to deliver appropriate sell-in tools for brand activation tools at go-to-market timeline



Key Relationships:

  • EE Brand Comms team
  • EE Brand Comms category head
  • EE Media Activation team
  • EE Marketing team (Omnichannel, SPOMA, GTM)
  • Media Agencies
  • Advertising, Event & PR agencies



  • Brand Health KPIs (Brand momentum, spontaneous purchase intent)
  • MWB management
  • Excellence of execution (time, quality, speed)
    Knowledge, Skill Set and Competencies:
  • Understanding of target consumer and cultural connection to fitness, fashion, entertainment/events, sport, and media
  • Knowledge of all communication tools with a special focus on digital marketing
  • Strong communication skills and ability to communicate across all levels.
  • Proven experience in Project Management (event management is a plus)
  • Innovation mindset and self-starting mentality
  • Strong collaborator with the ability to take a project from concept through to execution
  • Broad understanding of and passion for the sports and fashion/entertainment industry
    Requisite Education and Experience/Minimum Qualifications:
  • Minimum 4 years of experience in Marketing and/or Communication
  • Advanced user of MS Office suite of products
  • Fluent in English and Polish
  • SAP knowledge as a plus

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Brand Communication CZ, BU SPORT

Brand:  adidas
Location:  Prague
TEAM:  Marketing & Communications
State:  PR
Country/Region:  CZ
Contract Type:  Full time
Number:  339031
Date:  Jun 10, 2021