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Manager Brand Communication Originals CZ {maternity cover}

Purpose & Overall Relevance for the Organisation:

Take full responsibility of executing the Originals and Football category brand communication plan in your respective subunit. Execute campaigns and activations in line with the EE communication strategy to build up the brand and increase sales.

 

Key Responsibilities:

  • Provide locally relevant input to the Originals and Football category activation across all communication channels and for all your subunits. Base on WE guidelines (Comms, PR, Digital, Events, EIM) and category strategy.
  • Execute the Activation Plan Originals and Football for your subunit, brief agencies, lead the implementation project and report the activation in line with Cluster requirements
  • Own the subunit Originals and Football EIM list and manage it to fulfil cluster objectives, manage relations with EIM’s
  • If necessary, develop cluster-specific initiatives / flagship initiatives based on global guidelines, WE agreements and approved by Cluster Brand Activation Management
  • Make sure that MWB is spent efficiently and activation costs are booked properly and on-time.
  • Analyse the performance of key campaigns and provide feedback to the Category Brand Communication lead
  • Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines
  • Liaise with WE function in coordinating and consolidating the cross-category sell-in marketing plans
  • Providing input to Cluster Brand Comms to deliver appropriate sell-in tools for brand activation tools at go-to-market timeline
  • Ensure the implementation of go-to-market sell-in tools for activation activities of the respective distribution channel
  • Managing public relations and corporate social responsibility for your subunit

 

Key Relationships:

  • EE Brand Activation team
  • EE Brand activation Comms category head
  • EE Digital & Media buying
  • Media Agencies
  • Advertising, Event & PR agencies

 

KPIs:

  • Brand Health KPIs (Brand momentum, Net Promoter Score, spontaneous purchase intent)
  • MWB-Management
  • Excellence of execution (time, quality, speed)

 

Knowledge, Skill Set and Competencies:

  • Knowledge of all communication tools with a special focus on digital marketing
  • Proven experience in Project Management
  • Advanced MS Office knowledge
  • Consumer and Customer orientation; Brand ambassador and implementation oriented

 

Requisite Education and Experience/Minimum Qualifications:

  • Master degree in Business Administration or similar, professional experience ideally in Marketing
  • Minimum 3 years of experience in Marketing and/or Communication
  • Fluent in English
  • Ability to speak one local languages is preferred

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Brand Communication Originals CZ {maternity cover}

Brand:  adidas
Location:  Prague
TEAM:  Marketing & Communications
State:  PR
Country/Region:  CZ
Contract Type:  Limited Duration
Number:  294565
Date:  Feb 23, 2021