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Manager Campaign Management, Platforms

Purpose & Overall Relevance for the Organization:

 

Manage traffic to all eCommerce platforms, leveraging brand investment and eCommerce ecosystem

 

Key Responsibilities:

  • Align with BU, Brand activation and ecommerce Buying team on marketing calendar and merchandizing priorities.
  • Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate and optimize results.
  • Gain traffic and market share from competition and unauthorized dealers on eCommerce platforms
  • Drive FULL PRICE sales and sell through of key franchises
  • Win on Key commercial events of the platforms.
  • Collaborate with CRM to recruit new members and activate existing members on both Tmall & .com
  • Document all activations by monitoring results vs Objectives/KPI with support of Business Planning/Web Analytics team.
  • Collaborate Brand comm team on traffic direct to eCommerce. Track and report the performance for future optimization.
  • Support and manage agency on in-platform social media campaign and track the result
  • KPI:
    - Overall commercial targets of eCommerce China
    - Share of full price sales
    - Business share of Official store on platforms
    - Performance marketing KPIs, including CT%, conversion%, ROI, etc.
  • In-site social  

 

Key Relationships:

  • eCommerce buying, Analytics, UX & Site operations
  • Brand activation, news room, BU
  • Media Agencies, Tmall, Alimama, JD, Baidu

 

Knowledge, Skills and Abilities:

  • Strong understanding of ecommerce/digital landscape in China
  • A good understanding of the competitive landscape/trends in the sportswear industry
  • Solid digital expertise and Agency management experience
  • Strong analytical skills and fact-based orientation in decision making
  • Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Minimum 5+ year experience in search, online marketing, eCommerce, or digital field; preferably with a background in sporting goods.
  • A Bachelor’s or Master’s degree in business, marketing, or related field.

    Purpose & Overall Relevance for the Organization:

     

    Manage traffic to all eCommerce platforms, leveraging brand investment and eCommerce ecosystem

     

    Key Responsibilities:

  • Align with BU, Brand activation and ecommerce Buying team on marketing calendar and merchandizing priorities.
  • Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate and optimize results.
  • Gain traffic and market share from competition and unauthorized dealers on eCommerce platforms
  • Drive FULL PRICE sales and sell through of key franchises
  • Win on Key commercial events of the platforms.
  • Collaborate with CRM to recruit new members and activate existing members on both Tmall & .com
  • Document all activations by monitoring results vs Objectives/KPI with support of Business Planning/Web Analytics team.
  • Collaborate Brand comm team on traffic direct to eCommerce. Track and report the performance for future optimization.
  • Support and manage agency on in-platform social media campaign and track the result
  • KPI:
    - Overall commercial targets of eCommerce China
    - Share of full price sales
    - Business share of Official store on platforms
    - Performance marketing KPIs, including CT%, conversion%, ROI, etc.
  • In-site social  
  •  

    Key Relationships:

  • eCommerce buying, Analytics, UX & Site operations
  • Brand activation, news room, BU
  • Media Agencies, Tmall, Alimama, JD, Baidu
  •  

    Knowledge, Skills and Abilities:

  • Strong understanding of ecommerce/digital landscape in China
  • A good understanding of the competitive landscape/trends in the sportswear industry
  • Solid digital expertise and Agency management experience
  • Strong analytical skills and fact-based orientation in decision making
  • Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.
  •  

     

    Requisite Education and Experience / Minimum Qualifications:

     

  • Minimum 5+ year experience in search, online marketing, eCommerce, or digital field; preferably with a background in sporting goods.
  • A Bachelor’s or Master’s degree in business, marketing, or related field.

    Purpose & Overall Relevance for the Organization:

     

    Manage traffic to all eCommerce platforms, leveraging brand investment and eCommerce ecosystem

     

    Key Responsibilities:

  • Align with BU, Brand activation and ecommerce Buying team on marketing calendar and merchandizing priorities.
  • Execute and implement marketing calendar according to aligned plan. Constantly track, evaluate and optimize results.
  • Gain traffic and market share from competition and unauthorized dealers on eCommerce platforms
  • Drive FULL PRICE sales and sell through of key franchises
  • Win on Key commercial events of the platforms.
  • Collaborate with CRM to recruit new members and activate existing members on both Tmall & .com
  • Document all activations by monitoring results vs Objectives/KPI with support of Business Planning/Web Analytics team.
  • Collaborate Brand comm team on traffic direct to eCommerce. Track and report the performance for future optimization.
  • Support and manage agency on in-platform social media campaign and track the result
  • KPI:
    - Overall commercial targets of eCommerce China
    - Share of full price sales
    - Business share of Official store on platforms
    - Performance marketing KPIs, including CT%, conversion%, ROI, etc.
  • In-site social  
  •  

    Key Relationships:

  • eCommerce buying, Analytics, UX & Site operations
  • Brand activation, news room, BU
  • Media Agencies, Tmall, Alimama, JD, Baidu
  •  

    Knowledge, Skills and Abilities:

  • Strong understanding of ecommerce/digital landscape in China
  • A good understanding of the competitive landscape/trends in the sportswear industry
  • Solid digital expertise and Agency management experience
  • Strong analytical skills and fact-based orientation in decision making
  • Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.
  •  

     

    Requisite Education and Experience / Minimum Qualifications:

     

  • Minimum 5+ year experience in search, online marketing, eCommerce, or digital field; preferably with a background in sporting goods.
  • A Bachelor’s or Master’s degree in business, marketing, or related field.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Campaign Management, Platforms

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  240948
Date: