Manager Concept to Consumer - Training & Kids

Purpose & Overall Relevance for the Organization:


Drive category business success and execution within guidelines set by LAM BUs and Global.


Key Responsibilities:


  • Generate the briefing with local expertise to the CtC range architecture team and BU CtC on needed articles, specific retailer needs such as SMUs and other volume and image driving opportunities, local market trends, and business opportunities to maximize the category´s potential in the country           


  • Lead the GTM execution for the assigned category within the country by ensuring all the x-functional areas are properly implemented by closely tracking for the flawless execution of the category   


  • Drive the preparation of the sell-in process including: sales and marketing meeting presentations, Sell-in tools and relevant packages and exclusives. Support to Local Account Marketing team to make sure the other Country areas understand the seasonal strategy, priorities, etc for a successful sell-in


  • Responsible for pricing adjustments aligned with BSF BU targets and Pricing Guidelines provided by Market to standardize and maximize range profitability and alignment with Global guidelines


  • Brief local asset developments with Market and Global PMs (ie: club/fed/events) and steer approval process with the asset to ensure complete product offer in the country


  • Provide Sub-Unit BU local forecast as category expert in each specific market. Owner of the Local BU BSF to signal business potential                             


  • Be the key contact for local commercial and brand activation teams for the assigned category for the country      


  • Maintain regular analytics on the sell-in and sell-out performance of the assigned category to take timely corrective actions if needed  


  • Provide any required scenario analysis related to the Category, and participate of 90-60-30 meetings to be fully on board on a Brand Activation perspective on status of the category, and take corrective actions in case they are necessary                              



Knowledge Skills and Abilities:


  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices


Requisite Education and Experience / Minimum Qualifications:


  • 5 years experience in similar position
  • Minimum 1 year informal management experience required
  • Ability to communicate in englisg and spanish
  • Customer centric



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Concept to Consumer - Training & Kids

Brand:  adidas
Location:  Mexico City
TEAM:  Marketing & Communications
State:  MEX
Country/Region:  MX
Contract Type:  Full time
Number:  494876
Date:  Mar 9, 2023