Manager Digital Data Analytics

Purpose & Overall Relevance for the Organization:

  • Responsible for analytics and reporting for Digital Activation and Customer Engagementindependently.
  • Using available and newly generated digital campaign and consumer data for identifying campaign results, consumer affinities and enabling consumer specific communication
  • Being able to interpret analytical results to cross – functional partners
  • Making consumer data easy to assimilate for cross – functional partners, enabling more avenues to understand the adidas end consumer.
    Key Responsibilities:
  • Proactively identify value-add opportunities for advanced digital and CRM data analytics across the functions.
  • Responsible for digital and CRM campaign analysis, segmentation, KPI measurement and more.
  • Data visualization and to provide data insights.
  • Work closely with MKT team, Retail team, Merchandise team, and IT team to deliver comprehensive execution towards CRM tactics.
  • Enhance organization’s omni-channels data capabilities and use of data. Continuously optimize digital campaign and CRM platform structure and architecture.
  • To lead and shape digital activation and CRM data strategy for adidas China.
    Key Relationships:
    Internal: Retail, eCommerce, News Room, Digital Marking, IT
    External: Agencies, System partners, etc
    Knowledge, Skills and Abilities:
  • Skilled in Statistical modelling. Excellent knowledge of SQL and R.    (required)
  • Excellent project management skills. (required)
  • Excellent ability to transform analysis results into understandable insights. Great presentation skills. (required)
  • Can-do attitude. (required)
  • Solid data analysis experience in CRM relevant position in retail/cosmetics/financial services industry. (preferred)
  • Understanding of web analytics is a plus. (preferred)
  • Exposure to handling big data sets and an understanding of the back end systems to enable the same would be highly preferred
    Requisite Education and Experience / Minimum Qualifications:
  • Bachelor or Master degree in quantitative degree (Mathematics, Statistics)
  • Minimum 2-5 years experience
  • Fluent in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Data Analytics

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  232721