Manager Digital Marketing & Brand Comm , CRM and Membership

Purpose & Overall Relevance for the Organisation

Coordinate and Implement the Global Brand Strategy ensuring excellence in execution and consistent deployment of brand marketing plans across mainline digital & media, and drive the communication in accordance with Global positioning and guidelines.
Based on the global Consumer Engagement (CRM and Membership( strategy and aligned to the overall Israel Digital Activation strategy, refine, and ensure the Israel CRM and Membership Targets and KPI’s are achieved.  Work closely with key business units, CRM vendor agencies to bring key strategies and plans to life. Focus will be on consumer acquisition through different channels and retention through the following key areas: email marketing, SMS, App Push Notifications. This role will be part of Digital Activation team and will work closely with our Brand Activation team, Performance Marketing Manager, Omni channel team, DTC excellence team, Retail Ops team.

 

 

Key Responsibilities:

  • Draft strong marketing briefs & lead the process of agency briefings, Creative development, Digital and Media planning for all campaign & business objectives.
  • Implement digital & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Reason-to-Believe & support Reason-to-Buy campaigns along with all the stakeholders.
  • Create and enhance cross department, Creative & Media Agency relationships that drive them to deliver exceptional performance with best effective ROI
  • Manage and enhance adidas brand image, position and reputation in the public's eye in accordance with brand guidelines, design formats and marketing principles.
  • Drive digital & social media strategy to create a strong pull for the brand including tactical promotions and consumer engagement activaties.
  • Develop and drive the CRM & Membership strategies; bring the over-arching Digital Activation ambition to life via a progressive strategy, ensuring that the brand takes a more consumer-centric approach to key activations.
  • Develop a personalized communication strategy using email, SMS, app notifications, etc.
  • Create seasonal plans, working in partnersh
  • ip with the global CRM & Membership teams on strategy and seasonal plan development. 
  • Utilize local CRM/global’s existing tools and agencies, supplementing when necessary.
  • Drive collaboration with key business units to implement activations and deliver on quarterly / yearly consumer data acquisition targets.
  • Collaborate for planning and execution for Membership Activation for best Members experiences.
     

Others

  • “Can Do” state of mind, innovative approach and open mind for new ideas and practices.
  • Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines.
  • Identify brand-building areas, consumer touch-points; bring in industry best practices and digital innovations in-line with the objective of Brand.
  • Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning.
  • Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment.
  • Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement.

 

KPI’s:

  • Membership KPIS. (acquisition, engagement rate,  LTV)
  • CRM KPIS.
  • Digital Media reach & engagement rate.
  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
  • Execution excellence in brand concepts/stories
  • Innovative & Noteworthy campaigns
  • Digital & Social traction & consumer engagement
  • MWB management – Timelines & Audit Protocols

 

Key Relationships:

  • BU Brand Activation Managers
  • Creative & Media Agencies
  • NPT & Finance Team
  • Other external Agencies

 

Knowledge, Skills and Abilities:

  • Solid understanding of the Digital & Media planning processes including benchmarking Plans, media costs, consumer segmentation & consumer journey and new media trends.

 

  • Good understanding of the creative development process, layouts, artworks, and eye for details – tenacious about ‘peeling the layers’.

Others

  • Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
  • Operate independently and efficiently to manage multiple tasks, media negotiations with professional judgement and discretion.
  • Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.      
  • Hands on Experience in CRM / consumer engagement

Requisite Education and Experience / Minimum Qualifications:

  • Post Graduate in Management & a minimum of 5-8  years equivalent professional experience in Digital, Creative & Media, from Marketing background.
  • Candidates with a flair for creative development process, content creation, viral marketing will have an advantage
  • Perfect candidate will have interest in Sports, an active participant or would have represented school/college in the field on play.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Marketing & Brand Comm , CRM and Membership

Brand:  adidas
Location:  Holon
TEAM:  Digital
State:  TA
Country/Region:  IL
Contract Type:  Full time
Number:  491497
Date:  Nov 22, 2022