Manager Digital Program, DBC, India

  1. General Purpose

As a Manager Digital Program Management at adidas you are responsible for one or several business programs/processes affecting medium to large user groups. Your task is to explore Adidas and India best practices across the digital ecosystem and to conceive and operationalize them for our own E com in India, drive standardization and continuous improvement of global processes in collaboration with markets and other business stakeholders. Defining best practices, success criteria and driving a culture of operational excellence are just a few of the key activities that will be expected from this role. Additionally, you will be responsible to make modifications or entire redesigns of the processes or parts of processes in your area in cooperation with the major affected stakeholders.



  1. Key Responsibilities 

Scope: Accountable for one or several business processes affecting medium to large user groups

  1. Identify initiatives, scoping and A/B testing options and building an operational playbook
  • Work with internal and external DBC stakeholders and to define key needle moving initiatives.
  • To define and create options; work with global and local solutions, A/B test them onsite+ offsite and liase with multiple stakeholders in scoping out pilot tests.
  • Root cause blockers to progress on our KPI’s and on initiatives and help unblock the DBC team.
  • Operationalize successful pilots and create a strong playbook by getting the buy in from all stakeholders.
  • Be the main process counterpart for major stakeholders concerning market roll-outs or new functionalities in your area of responsibility.
  • Drive the alignment of processes within your scope of responsibility, ensuring a consistent integration to the adidas application landscape through internal and external interfaces.
  • Drive the formalization and documentation of defined processes, providing transparency on current state and a solid foundation for evolution.
  • Support the team where necessary on liasing with global on bringing in best practices proactively to the market.
  • To hold joint responsibility with the consumer experience team on driving off site initiatives to ensure a seamless omnichannel experience (shopping, loyalty and memberships) for our consumers
  • Provide appropriate support to markets and agile teams on day-to-day issue resolution and operations where needed.
  • To step in to support the on site/ in season trading team in liasing with other teams on operational support where needed.


  1. Continuous Improvement
  • Monitor and analyze respective processes continuously. Identify improvement opportunities and define respective solutions.
  • Conduct process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
  • Work with cross functional support teams (mainly Finance and Supply chain) to drive ops excellence across end-to-end processes
  • Define and pre-qualify change requests for new functionalities. Ensure there is sufficient detail for qualification and solution selection. Ensure process documentation reflects implemented changes.
  1. Amplify and Share:
  • Define standard best practices and control methods.
  • Drive best practice communication and trainings throughout the whole organization.
  • Represent own E com India in the spirit of sharing/learning across other teams at Adidas
  • To ensure Global Compliance with all brand & E com policies and ensure Governance in the E com Channel


  1. Change Management:
  • To be the lead change manager in delivering key critical projects for own E com.
  • To work with the country and DBC leadership where needed in identifying strategic options for unlocking growth.
  • To drive and lead operational change management projects in delivering cost improvements
  • To drive omni channel initiatives in close collaboration with other channels





  1. Key Relationships:
  • Global DBC/Own E com teams across market and regions.
  • Agile product teams
  • Post launch replatforming teams
  • External service providers.
  • Operations & Services Team
  • Digital Analytics teams
  • adidas Markets
  • Global IT
  • External vendors



  1. Requirements
  1. Education & Experience
  • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 8+ years of experience in a Digital and/or eCommerce environment
  • Expert knowledge in respective domain e.g. Payments, Consumer Engagement etc.)
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Experience in product management and/or working using agile/SCRUM methodologies


  1. Soft-Skills
  • Ability to quickly adapt to changing business processes and business partners
  • Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Good people management skills are a plus


  1. Hard-Skills
  • Comfortable working with enterprise-level platforms and technologies
  • Project management and project monitoring experience
  • Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
  • Fluent English both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Program, DBC, India

Brand:  adidas
Location:  Gurgaon
TEAM:  Digital
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  318533
Date:  Apr 8, 2021