Manager Digital Sales DPC

Purpose & Overall Relevance for the Organization:


  • Support the Wholesale account team in driving the digital development of the defined key account, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online
  • As the digital lead of the defined key account, leverage digital expertise to help adapt our approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps


Key Responsibilities:

  • Responsible for driving digital sell-through across all country URLs of your account’s digital webshop(s) and mobile apps
  • Working with the Cluster & European Digital Partner Commerce (DPC) teams, take ownership of the account Digital Joint Business Plan
  • Alongside the European DPC Partner Development team, prioritize key digital initiatives to help accelerate the digital growth of the defined key account
  • Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share
  • Take ownership of ensuring consistent & premium content for our brands across the defined key account and continuously monitor the on-site assortment for availability, visibility and findability
  • Ensure that the content is locally relevant to the target consumer and respective geographies
  • Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community
  • Collaborate with brand teams to drive relevant digital marketing content – onsite and across all online platforms
  • Enhance the visibility of the adidas & Reebok brands across the account, tailoring to maximize impact based on the respective specific consumer journey
  • In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account
  • Regularly give feedback of the respective account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
  • Apply effective communication methods to senior management and stakeholders, both at a cluster & European level, in showing expertise across key digital metrics
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)
  • With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies


Knowledge, Skills and Abilities:


  • Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance
  • Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of e-Commerce search mechanisms
  • Experience working with digital metrics & a history of leveraging these to increase sales performance
  • Experience working on content optimisation
  • Ideally experience with online product ranging and assortment
  • Experience working in cross-functional environments with a diverse stakeholder set
  • Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Ability to convince and motivate people on different seniority levels and communicate change
  • Passionate about deriving business insight from data, improving processes and solving problems
  • Results oriented mentality
  • Flexibility to handle multiple tasks and to work under pressure
  • Comfortable with working in an international environment
  • Strong Powerpoint skills required coupled with excellent communication and presentation skills
  • Fluent English and Spanish, both verbally and written


Requisite Education and Experience / Minimum Qualifications:


  • Minimum 5 years of professional experience in an eCommerce or digitally related field
  • University degree in the field of Business, eCommerce or equivalent
  • Experience working with external stakeholders, ideally within the sportswear industry
  • Strong knowledge of local E-Commerce landscape in the sportswear industry
  • Experience working with leading digital data platforms such as Google Data Studio, BI, Adobe is preferred

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Sales DPC

Brand:  adidas
Location:  Zaragoza
TEAM:  Digital
State:  Z
Country/Region:  ES
Contract Type:  Full time
Number:  497736
Date:  May 24, 2023