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Manager Digital Sales for Key Accounts

Purpose & Overall Relevance for the Organization:

 

  • Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts, seeking to optimize our brands representation, consumer experience and ultimately growing net sales & market share
  • Act as the digital expert of your respective key accounts, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps

 

Role & Responsibilities:

 

  • Responsible for driving digital sell-through across all URLs of digital webshop(s) and apps
  • Working with the Senior Manager DPC, develop and negotiate a Digital Joint Business Plan (JBP)
  • Together with Senior Manager DPC, prioritize key digital acceleration initiatives to achieve JBP targets
  • Analyze and monitor consumer demand, category trends and competitor assortment on account’s platform and identify gaps in current assortment content & availability
  • Lead development of optimal cross category online assortment in close collaboration with DPC, the Key Account Team and Account Team
  • Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment for availability, price, out-of-stock rate etc.
  • Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team
  • Collaborate with brand and omnichannel teams to drive relevant digital marketing content – both for online & social
  • Enhance the visibility of the adidas & Reebok brands across your account, tailoring to maximize impact based on the respective specific consumer journey
  • In partnership with Senior Manager DPC, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
  • Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best-practice & consistency in our approach across Europe
  • Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, Account meetings, Sales Director meetings, Sales & Marketing meetings etc.)
  • With a focus on the consumer, evaluate how our current GTM approach can be optimized to drive mutual benefits & increased efficiencies
     

Key Relationships:

 

  • Defined Retail Partners [wholesale partners operating e-commerce]
  • East Europe DPC structures
  • East Europe Sales Teams
  • East Europe Customer Service
  • East Europe Sales Operations
  • East Europe Omnichannel Departments [adidas & Reebok]
  • East Europe Brand Activation Departments [adidas & Reebok]
  • East Europe GTM managers

 

KPIs:

 

•      E-commerce trade results of defined Digital Partners [our brands’ sales] from the Key Account portfolio

  • Our brands’ qualitative share in the offer of defined Digital Partners
  • Our brands’ share in “on site” communication within defined Digital Partners
  • Number [% share] of websites compliant in full with adidas eComm policy
  • Data and analysis requested by Sales and Marketing departments covered in 100%
  • Implementation & support for DPC projects, processes & initiatives

 

 

Knowledge, Skills and Abilities:

 

  • Proven eCommerce expertise and experience with a track record of successfully managing  eComm business both in terms of Sales and Trade marketing Communication
  • Genuine interest in contemporary culture, fashion and lifestyle followed by an ability to refer to the fashion-minded consumer will be a strong advantage.
  • Natural passion for e-commerce, digital advertising and new technologies will be an additional leverage.
  • Ability to work in virtual teams
  • High analytical skills for strategy development, business planning, decision planning
  • Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
  • High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
  • Mental flexibility, initiative and determination, results oriented
  • Fluent English is a must [written and spoken]

 

 

Requisite Education and Experience / Minimum Qualifications: 

 

  • University degree, preferably in Business, Economy, Statistics or Quantitative research
  • Functional: > 2 years’ e-commerce experience (experience in sales, marketing and / or consulting area)
  • Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
  • Exposure: sports/fashion/consumer goods
  • Understandig of e-commerce and digital performance KPIs plus, at least basic, fluency in Google Analytics (or alike tool) is a must
  • Proficiency in Advanced Excel, Power Point and Outlook is required, Microstrategy will be an additional advantage

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Sales for Key Accounts

Brand:  adidas
Location:  Warsaw
TEAM:  Sales
State:  MZ
Country/Region:  PL
Contract Type:  Full time
Number:  257928
Date: