Manager Digital Strategy and Programs


As a Manager Digital Strategy and Programs in adidas market ecom organization your task is to manage and deliver small digital projects, significant RFCs or sub-elements of mid-scale digital projects. The project scope is on a local (market) level across brands and functions. Your objective is to conduct the projects within the boundaries of time, cost & quality while focusing on consumers’ expectations and requirements. Planning, executing and tracking projects in cooperation with the respective functions and project team members are a few examples of what is expected from this role. Additionally, you will be focusing on resource management and coordination activities, acting as the central interface to local stakeholders.

Key Responsibilities:

Scope: Manage and deliver small digital projects on a local (market) level

Project/ Program Delivery

  • Deliver projects end-to-end successfully, ideally through effective application of PMI/Agile methodology.
  • Develop detailed plans that allow providing transparency on progress and identifying risks on time.
  • Identify interdependencies with other projects and solve issues proactively.
  • Drive continuous improvement of products, processes or systems within the project scope.

Resource Planning

  • Lead and manage team resources (internals and externals) to deliver and support projects & programs.


  • Act as the key contact person for local stakeholders.
  • Apply appropriate and effective communication methods to senior management and important stakeholders throughout the project lifecycle.
  • As conflicts and escalations arise within projects, identify solutions and drive their resolution in a timely and appropriate manner.
  • Manage change within projects and ensure changes are smoothly and successfully implemented to achieve lasting benefits.

Project Controlling

  • Manage project controlling as an independent element to ensure that actual project costs are in line the committed budget.
  • Conduct engagement reviews. Verify compliance with quality assurance procedures. Validate if project are delivering against program KPIs.
  • Monitor project variables (cost, effort, scope, etc.) against plan in order to implement corrective or preventive actions.

“If required“ Responsibilities

  • Agile Transformation
  • Drive the implementation of elements of the transformation to full agile working mode and facilitate agile adoption.
  • Contribute to developing and orchestrating the demand & delivery process within Global
  • Facilitate initial demand discussions.

Market Development

  • Create business cases for your market with support from local/global Analytics team to evaluate growth opportunities.
  • Implement the base platform capabilities, build by global, required to fulfill business cases, together with IT.

Key Relationships:

  • Leading Sr. Project Manager or (Sr.) Dir. Digital Strategy & Programs
  • Project Team
  • Local Project Stakeholders
  • Global Digital
  • Global IT
  • Digital Sales Solutions
  • Respective business functions (Ops, Finance, HR, Brand Marketing, Wholesale/Retail)
  • HR Management
  • Controlling

Education & Experience

  • University degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
  • 5+ years of in-depth professional experience related to project management or similar topics
  • 1-3 years of professional experience in the ecosystem environment of the project area in scope
  • Proven market business acumen
  • Experience in ecommerce is a plus
  • Experience in Finance is a plus
  • Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (Developers, business stakeholders, product and marketing teams, etc.)

Knowledge Skills and Abilities


  • Good communication skills, especially when interacting with different levels of business
  • Ability to work in a fast-paced environment with different international cultures
  • Solutions-oriented approach and entrepreneurial mindset
  • Good numerical and analytical skills


  • Strong MS-Office skills (Word, Excel, PowerPoint)
  • Basic Experience and a broad understanding of IT
  • Working knowledge of Agile working methods e.g. Scrum/Kanban
  • Working knowledge of PMI methods ideally with certification
  • Fluent English both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Strategy and Programs

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  300195
Date:  Feb 23, 2021