Manager Digital Visual Merchandising (Header Navigation)


Purpose & Overall Relevance for adidas:

As the Digital Visual Merchandising Manager you will focus on driving & executing our digital merchandising experience cross Brand and cross device; ensuring we are staying close to our ever-changing consumer landscape, adapting our site & product presentation to these needs and contributing to the top line wider business performance. 

You will have a strong understanding of how to identify consumer behaviour trends & changes in the market landscape and be able to translate these into tangible merchandising actions in order drive interaction, conversion and product sell-through.

You will also play a key role in the wider eCom team, bringing your strong understanding of the consumer behaviour as a key insight driver for strategic commercial decision making and providing recommendations for further business growth opportunity.

You will champion a clear ‘Consumer First’ approach and lead the charge for ensuring this is adopted and firmly integrated into our business processes and decision making.


Key Responsibilities:

  • Manage the execution of the digital visual merchandising strategy in your area, being the owner of the Header Navigation flyout on Desktop and ‘’hamburger menu’’ on Mobile.
  • Manage and improve the briefing process for Header Navigation updates for adidas and Reebok, prioritizing and balancing between Commercial, Product, Brand and Reactive Campaigns.
  • Create and drive site Trading playbooks for common merchandise processes in your area, ensuring we remain flexible to localised market needs, seasonal changes and un-predicated consumer demand and build out an optimisation flow for these tasks.
  • Hypothesize, set up and analyze AB testing and Personalization experiments (with a focus on Header Navigation) with aim to drive incremental revenue and create learnings.
  • Be a key insight giver for consumer behaviour and make recommendations for optimized digital merchandising strategy in line with these insights.
  • Work with analytics to ensure robust performance framework in place for tracking and measuring Header Navigation performance and business decisions.
  • Support product sell-thru by adopting and optimizing our configurable merchandising toolset; with a focus on driving traffic from you site area to the most important landing pages and product listing pages. 
  • Partner with Marketing Activation, Buying, Site Ops, SEO/SEM and CX teams to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
  • Input to both Global and Market teams on newly identified growth opportunities and be the driver for adoption and execution of those opportunities into new site features.
  • Share insights within EU eCommerce and share best practices with other Markets and Global organization.



Key Relationships:

  • Digital / Marketing Activation
  • Planning and Pricing
  • Buying / Category Managers
  • Global Product teams
  • Digital Visual Merchandising
  • Site Operations
  • Experience Optimization
  • Product Launch & Data



Knowledge, Skills and Abilities:

  • Strong analytical skills – with an understanding of eCommerce KPIs
  • Business growth mindset
  • Strong Digital affiliation
  • Pro-active (self-motivated & impact-oriented)
  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions
  • Excellent stakeholder management. Ability to negotiate and influence will be paramount to success
  • Digital merchandising expertise is a plus
  • Fashion or Sporting Goods experience is a plus



Requisite Education and Experience / Minimum Qualifications:

  • Minimum 5+ years of relevant experience in eCommerce
  • BA / BS in Merchandising, Marketing, Business or Business Development, Digital or related field (Master’s / Graduate qualification a plus)


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Visual Merchandising (Header Navigation)

Brand:  adidas
Location:  Amsterdam
TEAM:  Design
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  388550
Date:  Nov 11, 2021