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Manager Digital Visual Merchandising (LTD 6 MONTHS)

Purpose & Overall Relevance for the Organization: 

Working within the Buying & Merchandising team, you’ll be primarily driving & executing our adidas digital merchandising experience - working across our categories, ensuring we’re addressing and adapting our site & product presentation to the needs of our consumer base and in line with our wider business performance.   

The candidate should know how digital merchandising can impact consumer behaviour, understanding what factors will drive interaction and conversion. They’ll be expected to influence a content strategy across our key campaigns and strike a balance with a commercial proposition and one that represents the brand’s placement within the marketplace.    

The goal of the role is to evolve the experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them. 

 

Key Responsibilities:  

 

  • Manage the execution of the digital visual merchandising strategy in your area on adidas.com. 

  • Provide input insight into the digital visual merchandising strategy and adapt output to meet the needs of our local consumer and business.   

  • Establish site playbooks for common merchandise processes in your area, ensuring we can adapt to seasonal differences and different promotions and build out an optimisation flow for these tasks.  

  • Contribute to market product range optimisation based on Global guidance and consumer demand, and establish Site Merch & Buyer process for flagging these topics.   

  • Manage sell-thru through ongoing improvements to our configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, third party vendors and site configuration.   

  • Work with analytics to ensure framework for merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis.  

  • Input into global teams to drive template/functional changes that are needed to support and drive our adidas site merchandise experience  

  • Work closely with Marketing Activation, CRM, Buying, Site Ops and SEO/SEM to ensure wider cross-channel campaigns are translating into tangible, logical site experiences  

  • Manage monthly digital visual merchandising calendar creation based from the quarterly business priorities and ensure there are ongoing executive summaries giving visibility on plans and business output.  

  • Manage the charge for ensuring that our content strategy translates into a tangible output impacting consumers on both a category and a product level, directly with our brand team and/or our global creative teams.  

 

 

Key Relationships:  

  • Buying / Planning / Product Launch Masterdata 

  • Digital Content & Activation 

  • Consumer Engagement / CRM 

  • Site Operations / Analytics 

  • Consumer Experience Team 

  • Global Product Owner Team 

  

 

Knowledge, Skills and Abilities:  

  • Understanding of product and marketplace trends  

  • eCommerce platform knowledge.  

  • Data driven mindset.  

  • Broad and deep Digital Visual Merchandising expertise. 

  • AB/Personalization testing experience  

  • Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions. 

  • Excellent stakeholder management with the ability to negotiate and influence. 

  • Proven track record of leadership. 

 

Requisite Education and Experience / Minimum Qualifications:  

  • Minimum 5+ years of relevant experience in eCommerce.  

  • BA / BS in Merchandising, Accounting, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus). 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Digital Visual Merchandising (LTD 6 MONTHS)

Brand:  adidas
Location:  Portland
TEAM:  Digital
State:  OR
Country/Region:  US
Contract Type:  Limited Duration
Number:  291688
Date:  Feb 18, 2021