Manager E-Commerce Brand Site Operations


  • Manage the sales and operation on the adidas E-Commerce DTC stores to meet topline sales target and margin.
  • Continuously optimize consumer journey and provide timely updates on the merchandising of the DTC site to drive improving conversion.
  • Drive operational excellence for higher purchase frequency, improved customer service, lower cancellation and return rate.
  • Analyze sales, website/APP and traffic data to optimize E-Commerce DTC business and explore further potential business opportunity.



  • Develop and execute a strong marketing and campaign calendar to gain new engaged consumers and to incentivize more purchase from existing consumers. 
  • Plan and improve official online sales channel presentation of main page, category, product page headers and pictorial photo shooting for better and enhanced consumer experience.
  • Develop on-site hard launch and sales promotions aligned with eCom and Brand teams and provide guidelines to design agency and review the final creatives.
  • Bring new features live on the on-line sales channels, follow up consumer online trends, applications and technologies to increase consumer shopping experience.
  • Work with cross-functional departments to ensure flawless execution and seamless connection plans.
  • Create the customer relation activation (e.g. eDM, SNS, Line Push) with CRM team to communicate with members and analyse data, campaign result review including key learning.
  • Read and react the product reporting delivered by TP and proactive to facilitate the discussion & actions to solve product issues like inventory replenishment, traffic shortage, low conversion deep dive, etc
  • Lead site enhancement and A/B roadmap with a focus on optimizing the consumer journey and streamlining path to purchase and work closely with eCommerce operation to implement data driven changes.
  • Be on top of market insights, data and industry trends and drive improvements and enhancements to official online store (eCommerce, eTail) and eMarketplaces sites that support business goals.
  • Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc.
  • Manage E-Commerce Customer Service team to solve customer queries to improve customer satisfaction and return purchase.
  • Manage agencies & KPI’s planning and tracking.



Internal: Retail Merchandising, Brand Activation, CRM

External: Online partners, media agency, creative agency and vendor.




  • Online merchandising knowledge and specific experience in digital strategy and execution especially on online consumer experience optimization and conversion rate improvement.  
  • Ability to present technical results in a strong manner with clear action steps.



  • Very strong in building and maintaining relationships.
  • Team player.
  • Strong brief writing skills.
  • Must have excellent attention to detail and be flexible and adaptable to change.
  • Excellent analytical and problem-solving skills.
  • Excellent presentation, written, and verbal skills.
  • Advanced Outlook, Excel, Word and PowerPoint skills.



  • Fluent spoken and written English.



  • University degree or above.
  • At least 5 years in eCom business in sporting goods, FMCG or fashion industry.
  • Proven track record in online merchandising, digital strategy, planning and implementation.
  • Passion for eCommerce, fashion and sports.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager E-Commerce Brand Site Operations

Brand:  adidas
Location:  Taipei
TEAM:  Digital
State:  TW
Country/Region:  CN
Contract Type:  Full time
Number:  494973
Date:  Mar 6, 2023