Manager Graphic Designer

General Purpose

As a Designer Digital Creative at adidas you are accountable for specific digital concepts and solutions. You are responsible for the delivery of digital assets – varying from small banners, to large campaigns - following the global brand direction, style guides and tone of voice policies for adidas. You share templates and best practices with local teams enabling responsive and effective direct marketing communications worldwide. Additionally, you will be managing creative projects from concept to completion working closely with the creative team - including other designers, copywriters and producers - as well as major stakeholders.



Key Responsibilities 

Scope:  Accountable for specific digital concepts and solutions


Digital Creative Concepts and Solutions

  • Deliver digital creative content for specific digital campaigns, projects and toolkits for China Digital, BUs and Global Stakeholders.
  • Create digital concepts from ideation to final execution.
  • Collaborate with digital creative experts, freelancers and agencies ensuring efficient delivery of digital creative deliverables and augmenting internal competencies with external input.
  • Review design and concepts and contribute to creative direction

Creative Standards

  • Follow creative reviews and ensure the brand is represented consistently across all design and visual content deliverables within your scope of responsibility.
  • Drive continuous improvements and lead assigned projects to elevate digital design deliverables within your scope of responsibility.
  • Keep up to date with trends in digital technologies and design practices and share your findings with the creative team.
  • Collaborate with your global and regional hubs counterparts to contribute to the digital creative community by sharing and incorporating best practices.

Creative Consultation & Collaboration

  • Consult stakeholders on digital design by providing examples of innovative solutions for new digital creative concepts.
  • Present your concepts and designs to stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for consumer, business and the brand.
  • Understand business needs and collaborate with digital key briefers and partners and Marketing teams to create effective digital design solutions.



Key Relationships:

  • Global Studio A  
  • China Studio A - Project Management Team, Operations, Mass Production  
  • Digital Design Community (UX, UI, Digital Design, Content Publishing)
  • China Digital Teams
  • China / Global Brand and BU Organization
  • Digital Analytics Teams
  • External agencies and vendors



Education & Experience

  • Degree with focus on Design and related areas
  • 5+ years of experience as a Digital, Interactive and/or Visual Designer
  • Experience working with brands developing creative solutions on a global level
  • Experience in design industry and ability to predict future trends
  • Experience developing successful concepts and working in collaborative multi-functional teams
  • Knowledge of Brand Marketing content delivery needs, solutions and processes
  • Experience in leading a team is a plus


  • Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Consistency across designs while maintaining a creative approach
  • Creative and energetic team player who has a passion for creative design


  • Very Good knowledge of the Microsoft Office Suite
  • Expert knowledge of Digital/Mobile Marketing
  • Basic knowledge of HTML & CSS
  • Expert knowledge of the Adobe Creative Suite
  • Advanced Mandarin English skills both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Graphic Designer

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  470868
Date:  Jul 28, 2022