Manager Sports & Culture Marketing - BU Sportswear & Training

Purpose & Overall Relevance for the Organization:


The Sports & Culture Marketing area owns the responsibility for building the most impactful and effective portfolio of relationships in the training industry, and across the ‘sports culture’ landscape.  The team is dedicated to ensuring our contractual partnerships and industry relationships inspire consumers, embody our messages and beliefs, all in support of our never-ending objective to be the Best Sports Brand in the World...


Empowered to act strategically and decisively, the Manager, ‘Individuals | Facilities | Events” role is tasked with identifying and nurturing business-relevant, professional relationships across the training industry and sport-culture landscapes. Through calculated preparation, cross-functional alignment, and industry networking, the role supports the full scope of portfolio management, with a crystalized focus on the core pillars of strategy development, industry scouting, negotiations & rights coordination, integration planning and relationship servicing.


In the end, by engaging with global colleagues across Marketing, Product, and Design as well as various levels of our business, from Regions-to-Markets-to-Sales, this role helps shape and support a portfolio of category partnerships that personify our brand, innovate our products and truly represent the Greatest Sports Brand in the World.


Key Responsibilities:



  • Support awareness and implementation of the Global Sportswear & Training Partner strategy, facilitating adoption and realization of the strategic approach globally, as well as within markets


  • Support, with the Senior Director Sports & Culture Marketing, the key pillars of Portfolio Management for the Sportswear & Training category portfolio of partners


  • Represent the adidas Brand in conversation, negotiations and Day-2-Day management/interactions across the training and sport cultural landscape, both internally and externally


  • Orchestrate and Coordinate the interaction of our partners with internal and external business areas (e.g. Marketing, Digital, Agencies) to ensure the use of partners’ achievements, stories and appearances across defined consumer touch-points


  • Define, Align and Implement annual Partner Integration Plans (incl. e.g. product strategy, Retail, Digital, Brand and Category activation) considering the short, mid and long-term adidas Brand and category vision


  • Support the development and collection of product insights (ex. testing results and product feedback) from our partners in close cooperation with Product Marketing, Development and Design as well as Product Creation


  • Prepare, Organize and Communicate partner content for internal use; including partner profiles, integration plans/calendars and rights-usage information on a systematic basis


  • Continuously Develop industry expertise and diverse functional knowledge to support role responsibilities, category needs and portfolio innovations


  • Act and Support as a sweeper for any project and/or brand relevant requests from partners


  • Raise your voice often, ruthlessly innovate everywhere, be inclusive to everyone, never settle and don’t be afraid to make the bold choice




Key Relationships:


  • Broader Sportswear & Training - Sport & Culture Marketing Team
  • BU Sportswear & Training (Var. Functions and Teams)
  • Brand Partnerships Functional Area
  • Cultural Marketing Teams & Managers
  • Digital & Memberships
  • Vertical Category Sports Marketing Teams & Managers
  • Regional & Market Marketing Teams
  • Industry Contacts (Agencies, Individuals, Brands)



Knowledge, Skills and Abilities:


  • Strong Training and Sport Market/Industry awareness
  • Creative Thinker & Problem Solver
  • Good to strong negotiation skills and experience working legal teams
  • Excellent understanding of ‘Service-Provider Approach’ to relationship management
  • Ability to see the long-term opportunity, through the short-term objectives
  • Strong attention to detail, results focused
  • Avid Communicator: Vital to keeping colleagues, community informed and engaged
  • Strong networking and interpersonal skills
  • Strong project management and planning skills
  • Savvy presentational skills as both creator and presenter  
  • Self-initiator, capable of determining priorities
  • Highly stress-resistant; ability to handle tight deadlines, and abrasive personalities
  • Capable and comfortable with global travel on a regular basis (min. 5 weeks per year)
  • English required, other key market area languages advantageous



Requisite Education and Experience / Minimum Qualifications:


  • 3 to 4 years Marketing (Sports, Entertainment or Brand) with proven experience or background in relationship management
  • University degree, or ‘University of Life’ experience if you can sell-us on the relevance.
  • Hungry, positive, agile, inclusive, and able to think differently
  • Proven track record of growth, development and success across various functions, areas, and activities
  • Applied Passion and/or knowledge of the Training category/industry and active interest in Sport.
  • Direct working relationships with key markets/regions or relevant experience working in a focus adidas market.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Sports & Culture Marketing - BU Sportswear & Training

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  380348
Date:  Jun 22, 2022