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Manager Marketing Activation (temp)

Purpose & Overall Relevance for the Organization:

 

This role is responsible for maximizing both Brand impact and profitability of Retail & Franchise channels by positively impacting NPS, Traffic, Conversion, ATV, UPT and Profit Margin in Concept Stores for adidas brands. Focusing on flawlessly executed consumer-relevant campaign and in-store communication materials in the Own Retail and Franchise channels, in order to make the sell-out increase and contributing in building a store level experience in line with the positioning of the brand.

 

Key Responsibilities:

 

STRATEGY AND PRIORITIES

 

•             Follow and ensure the Marketing Activation team priorities and strategies based on Europe market targets and current market performance and provide team with targets and projects.

 

 

GENERAL

 

•             Drive the implementation of key strategic priorities in line with the company and the Market Europe framework.

•             Create and own the framework of toolkit production and act as an information and knowledge hub, a primary point of contact for physical materials of all campaigns in Europe, working with all Clusters in the region and managing and owning the agency resources to ensure On Time and In Full deliveries

•             Represent Europe and the market’s needs towards Global functions

•             Work efficiently and stay within given budget and given timelines at all time for each project

 

GLOBAL CAMPAIGN IMPLEMENTATION

 

  • •       Provide retail marketing tools to enable flawless execution of Retail Marketing Campaigns, Promotions/Activations.   
  •          Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) / Sales Working Budget (SWB) is optimized.
  • •       Feedback learnings and concerns on the performance of global campaigns tools or direction to the Director Marketing Activation.
  • •       Drive production reporting in line with up to date requirements, provide consolidated viewpoint for all Global, Europe and Cluster stakeholders

 

TRADING THE BUSINESS

 

•             Be knowledgeable about the targets and performance of Europe stores, understand which Retail Marketing levels need to be produced to impact which KPIs and propose how to activate them as needed.

•             In detail knowledge Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales, MWB and Profit Margin with the cluster Retail team.

 

OTHER

 

  • •            Work towards optimal Europe Retail Marketing agencies and/or vendors operation both in terms of output and cost. Manage agency and vendor relationship on project level.
  • •            Act as source of information towards respective Europe project lead and Global respective functions to enhance system support and process harmonization in line with the Europe Retail preferences and efficiency. 
  • •            Assist to drive consistency across Europe between Own Retail and Franchise stores, in terms of toolkits executed

 

REPORTING

  • Build and own reporting processes to allow clear sharing of production costs by campaign and store which can also be used for procurement purposes, this includes store invoicing
  • Agency reporting process to understand requirement changes and also looking to optimize investment

 

BUDGET

  • Be accountable for following the MWB guidance of DTC controlling and cluster retail marketing managers, keeping them informed on costs up to date, ensuring the best value for money spend and to land on budget by the end of each project.  
  • Optimize the MWB spend and management, strive for keeping the standard defined timelines for financial efficiency
  • Plan future project MWB requirements for campaigns and seasons

 

 
 Knowledge, Skills and Abilities
 

  • Advanced user of MS Office.
  • Fluency in English
  • Additional languages beneficial (German, Spanish, French, or other European languages)
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • Highly numerate with the ability to understand and analyze data and produce actionable insights
  • Solid interpersonal, networking and negotiating skills
  • Strong leadership, problem-solving and decision-making abilities
  • Mobile to travel up to 15% of working time within Europe
  • Strong communication and negotiation skills, service-oriented
  • True multitasker with strong ability to manage complex projects with high number of stakeholders internally and externally

 

 Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience.
  • 5-7 years Retail or Marketing experience in POS production (minimum 2 – 3 years Retail experience is essential)
  • 1 - 2 years of management experience.
  • Experience and or knowledge of Visual Merchandising would be highly advantageous

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Marketing Activation (temp)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Limited Duration
Number:  255553
Date: