Manager Membership Growth, Membership

Purpose & Overall Relevance for the Organization:

Design optimum digital platform and connect the various consumer engagement experiences across the different sales channels to enable a meaningful view of our consumers' values, desires, and habits, leading to multi-channel value exchange between them and our brand.



Key Responsibilities:

  • Assess Membership growth and acceleration opportunities, support Senior manager for setting mid-short term growth plan and drive projects/initiatives for delivering growth
  • Plan and execute improvements to maximize acquisition across all consumer touch points (eCom / Retail, social media, App) in the Market.
  • Lead new projects (social log-in, re-platform, consumer journey improvement) to grow membership database collaborating with eCOM operation team, Digital Planning, Omnichannel Marketing, and Retail team.
  • Support and advise Digital Planning and Omnichannel team to define goals, measure appropriate KPIs, monitor performance to create a seamless consumer journey thru membership
  • Manage and improve reporting structure working with APAC analytics team 



  • Membership KPIs (Acquisition, Member Net Sale, Member share of business, buyer rate, etc.)
  • DTC Net Sales
  • ROMI


Knowledge, Skills and Abilities:

  • Proven project management experience
  • Strong analytical and problem-solving skills
  • Entrepreneurial mindset – Results & Profit orientated
  • Advanced user of MS Office suite
  • Highly collaborative personality


Requisite Education and Experience / Minimum Qualifications:

  • 3 + years of experience in Digital Marketing or eCommerce
  • Delivering and managing CRM programs
  • Sufficient level of project management skills, including the ability to lead several projects simultaneously.
  • Experience with BI & Marketing processes, tools such as Office MA, Google Analytics, MicroStrategy and KPIs
  • University degree.
  • Fluent in English
  • Fluent in local language


Key Relationships:

  • Country Brand Activation (Digital Activation, Brand Communications, Media activation, Omni Channel Marketing, Newsroom/PR)
  • Global/APAC Membership, Analytics
  • Country Channel teams (Retail, eCommerce, and Wholesale)
  • FP&A Department
  • Country Customer Service Team
  • Digital Vendors


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Membership Growth, Membership

Brand:  adidas
Location:  Tokyo
TEAM:  Marketing & Communications
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  448428
Date:  Jun 9, 2022