Manager Membership Operations


  1. General Purpose

As a Global Manager Membership Operations at adidas you will be responsible for driving best of adidas experiences for our most loyal members. In this role, you will drive the execution of membership activations for assigned markets. This means you will own the implementation of activations across all channels & touchpoints and collaborate with global digital teams, retail, business units, markets and external stakeholders. Driving best practices, success criteria, safeguard delivery timelines including reporting and performance targets and contributing to a culture of operational excellence are just a few of the key activities that will be expected from this role. Additionally, you will be the key interface for local business stakeholders and markets affected by the processes within your area of responsibility.




  1. Key Responsibilities 

Scope: Accountable for membership activations in assigned markets

  1. Membership Activations
  • Define processes with global and local departments that will allow to leverage the Membership Program in the most optimal way with internal and external cooperation partners.
  • Identify opportunities to elevate members experiences and uplift KPIs in close partnership with global & local teams for assigned markets.
  • Be accountable for the performance of the Membership Program in assigned market considering the value for the consumer and the company (ROI).
  • Be the main process counterpart for local stakeholders concerning market roll-outs or new functionalities in the adidas Membership Program and onboard local stakeholders.
  • Align processes within your scope of responsibility to the adidas application landscape through consistent integration via internal and external interfaces.
  • Formalize and document the defined processes to provide transparency and sustained clarity for all stakeholders.


  1. Continuous Improvement
  • Monitor and analyze respective processes continuously. Identify improvement opportunities and define respective solutions.
  • Identify and drive adoption of new global/market collaboration tools & processes.
  • Conduct process reviews involving all relevant stakeholders to collect appropriate feedback and define/enrich a backlog of improvements.
  • Define change requests for new functionalities in sufficient detail for qualification and solution selection Document their implementation.
  1. Day-to-day Operations
  • Define plan & execute membership activations in online & offline channels, in close collaboration with membership team, Business Units and Markets to delight our members.
  • Identify continuously opportunities to surprise and delight members.
  • Define membership operational processes with global and local departments that will allow to leverage the Membership Program to deliver value to our members in the most optimal way with internal and external cooperation partners.


  1. Best Practices
  • Contribute to standard best practices and control methods.
  • Drive best practice communication and trainings throughout the organization regarding your area of responsibility.



  1.  „If required“ responsibilities




  1. Key Relationships:
  • Global digital, brand & sales organization
  • Digital product teams
  • Operations & Services Team
  • Digital Analytics teams
  • adidas Markets
  • Global IT
  • External vendors, partners & agencies



  1. Requirements
  1. Education & Experience
  • Degree with focus on Business Administration, Communication  or related areas, or equivalent combination of education and experience
  • 5+ years of experience in a Digital and/or eCommerce environment
  • Experience with loyalty programs is a plus
  • Advanced knowledge in respective domain (e.g. Consumer Engagement, digital activation etc.)
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Project management background and solid track record of stakeholder management


  1. Soft-Skills
  • Self-driven, analytical, and results-oriented
  • High resilience and solution-oriented attitude
  • Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Ability to quickly adapt to changing business processes and business partners, handle ambiguity and entangle complex situation into actionable activities.
  • Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.
  • Creative and energetic team player who has a passion for membership


  1. Hard-Skills
  • Solid understanding of digital landscape and KPIs
  • Advanced knowledge of digital tools
  • Project management and project monitoring experience
  • Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
  • Fluent English both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Membership Operations

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  391688
Date:  Nov 23, 2021