Manager Performance Marketing

Purpose & Overall Relevance for the Organization

Fully support and drive EM South objectives, namely to accelerate growth of the business conducted via its own eCom channels through
Leading Paid Search, Programmatic Display, Paid Social and Audience Management activities to establish the adidas owned digital channels as the online destinations of choice.

 

Role & Responsibilities

  • Lead in devising and implementing the Performance marketing roadmap Including eCommerce Paid Search, Programmatic (Display and Paid Social), Audience Management strategies, Affiliate marketing and more for South Africa
  • Accountable for the phasing and allocation of the paid search and PM budget
  • Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Paid Search, Programmatic and Audience Management activities to identify key levers and opportunities for improvements
  • Responsible for top & bottom line growth of our Paid Search and Programmatic programmes to achieve sales, ROI and total contribution goals
  • Collaborate and work with media agency across Paid Search, Programmatic Display, Paid Social and Audience Management to meet agreed targets
  • Work cross-functionally with Brand, eCom and Retail stakeholders within Emerging Markets Hub team and EM South to create synergies and explore & exploit opportunities
  • Own the relationship with 3rd party partners in the areas of content localization and feed management and optimisation 
  • Lead point of contact for EM South with major Search Engines (Google and Bing), external Media Agency, Ad Technology Vendors and Data Management Platforms
  • Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval
  • Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.
  • Creating a consolidated Analytics dashboard using all possible data sources for EM South
  • Monthly, Quarterly and Yearly planning and budget/revenue forecasting


KPIs

  • Paid Search revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
  • Programmatic Display revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
  • Paid Social revenue and cost of sale target (ROI/ROAS effectiveness and efficiency)
  • Audience Management efficacy
  • Marketing Working Budget allocation and phasing 


Key Relationships

  • EM Digital activation team
  • eCom Channel team
  • EM South Marketing Activation team
  • External Media agency


Knowledge, Skills and Abilities

  • Bachelor Degree required, with 5+ years relevant digital marketing experience. (agency or client side)
  • Experience in forecasting, planning & managing large budgets split across multiple channels and campaigns 
  • A deep understanding of audience management, analytics, reporting and optimization
  • Ability to lead digital marketing activity across multiple channels
  • Hands-on skill managing high volume growth targets for complex Paid Search and Programmatic campaigns. 
  • Ability to effectively develop and maintain relationships with and manage 3rd party partners
  • Working knowledge of TrueClicks, GMP, Google AdWords, DoubleClick Search, DoubleClick Campaign Manager, Adobe Analytics, Google Analytics, Facebook Advertising and Programmatic Buying 
  • Understanding of attribution modelling is valuable
  • Strong communication skills: written & oral and ability to quickly build strong relationships
  • High attention to detail; strong analytical skills and excellent organizational & planning abilities
  • Proficient in written & spoken English 
  • DCO knowledge will be beneficial
  • Strong leadership skills to manage 1 direct report

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Performance Marketing

Brand:  adidas
Location:  Cape Town
TEAM:  Marketing & Communications
State:  WC
Country/Region:  ZA
Contract Type:  Full time
Number:  472308
Date:  Aug 2, 2022