Manager Planning & MWB, Asia Pacific

Purpose & Overall Relevance for the Organization:


  • Coordinate effective brand activation plan across APAC in full coordination with Global Brand Management team
  • Manage the development of the APAC calendar and c/c calendar


Key Responsibilities:



  • Support the consolidate BA requirements from country/cluster and brief global Brand management to set up an APAC consolidated calendar across all levels = brand – category vertical and volume drivers
  • Support seasonal calendar definition for APAC and obtain sign-off from Global Brand management
  • Handover seasonal calendar at seasonal range introduction meeting.
  • Coordinate sign-off of country/cluster seasonal calendar at seasonal range introduction meeting.
  • Manage APAC annual MWB, split MWB by category (across APAC), by country/cluster (total and by category), and handover at seasonal range intro meeting, and hold & manage APAC MWB for x-category and/or PAN-APAC activations
  • Support the consolidation of One APAC BMP and sign-off country/cluster BMP at season intro meeting
  • Coordinate regular monthly network meetings with country/cluster
  • Coordinate and share with countries BA teams to collect best practices
  • Collect and consolidate APAC marketing newsletter in cooperation with country/cluster BD
  • Consolidate annual event & activation calendar across all countries & clusters, and facilitate collaborations among them
  • Support on the APAC sign-off



  • NPS
  • Compliance to MWB guidelines
  • ROMI
  • Market share
  • Net Sales
  • Direct Brand contribution


Key Relationships:

  • APAC BUs
  • Country BD
  • Country BA
  • Global BA


Knowledge, Skills and Abilities:

  • Ability to implement strategy
  • Presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Stakeholder management experience
  • Broad Marketing experience
  • Strong cross-functional and stakeholder management experience
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all Bus
  • Understanding of Asian markets’ consumers, accounts, economic environment and commercial needs


Requisite Education and Experience / Minimum Qualifications:

  • 8+ years of experience in marketing required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Sporting goods industry experience required
  • Fluent in English



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Planning & MWB, Asia Pacific

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  215737