Manager Public Relations (m/f/d)



he PR Central Europe team is responsible for creating and enhancing the public image of adidas by acting as a central point of contact for all brand-related media inquiries in Germany, Austria and Switzerland.

The use of PR as a fast, flexible and cost-efficient tool is used to present and position important adidas concepts and products as well as local adidas topics in the key city Berlin in a controlled and positive way in relevant media titles and on the social media channels of relevant influencers.


Key responsibilities include:


  • Development of a local PR strategy (concept creation and execution) for the adidas categories: Soccer, Running, Training, Women and Style in coordination with the Key City Team and the responsible PR Managers of the categories.
  • Create PR plans to support relevant adidas Brand concepts, products and campaigns across all channels
  • Ensure media monitoring and KPI setting for all PR campaigns and local brand moments using agency and internal tools
  • Maintain and develop relationships with media and influencers in Berlin
  • Close coordination with the responsible PR managers of the respective category in Herzogenaurach
  • Handling a wide variety of PR inquiries in the above categories
  • Drafting of press releases and execution of locally relevant PR campaigns
  • Management and organization of media and influencer events to present products and campaigns in the media
  • Collaboration in overarching project groups
  • Coordination of PR measures with Berlin partners such as Union Berlin, SCC or Alba Berlin
  • Close cross-functional and cross-media coordination with relevant external and internal stakeholders (e.g. agencies, product marketing, brand marketing, wholesale activation, corporate communications), especially in the Newsroom Germany and Team Berlin


Qualifications and experience:


  • University degree (BA/MA, Magister) in marketing, journalism or communication
  • At least 3 years of professional experience in PR/brand communication/journalism in companies or agencies
  • Affinity for sports and sporting lifestyle
  • Contacts/networks in Berlin in the areas of sports, fashion and lifestyle, understanding and know-how in the area of social media
  • Very good knowledge of the English and German language, both written and spoken
  • Good PC skills (Word, Powerpoint, Access, Excel)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Public Relations (m/f/d)

Brand:  adidas
Location:  Berlin
TEAM:  Marketing & Communications
State:  BE
Country/Region:  DE
Contract Type:  Full time
Number:  352209
Date:  Oct 18, 2021