Manager Real Estate

Purpose & Overall Relevance for the Organization:


This role is responsible to maximize the profitability of Retail by securing Real Estate in alignment with the adidas Group’s retail & franchise store growth targets for the dedicated Market.

This function will be accountable for analyzing market potential and create a penetration plan for own retail & franchise. Identifying potential sites, assessing their viability, lease negotiation of sites as well as ensuring that financial hurdles are met in the overall development of adidas Group retail & franchise locations. This role will also build network with key real estate developers.


Key Responsibilities


  • Analyzing market potential and create a penetration plan for own retail & franchise
  • To identify and evaluate all real estate opportunities through site visits, site selection metrics and criteria, demographic analysis and research to ensure the best locations for the brand are secured
  • To manage metrics and criteria for which site selection decisions will be made (research analytics, financial performance, revenue prediction models)
  • To negotiate letters of intent and key lease deal points to the brand’s advantage & Franchisee Partner
  • To present the adidas Group’s retail concepts to prospective landlords & franchise partners
  • To manage external Real Estate resources in locating and evaluating potential sites
  • To manage the creation of site justification packets as part of the capital approval processes.
  • To evaluate existing store portfolio to actively drive relocation, rent reductions, recommend lease renewals and terminations and negotiate renewals and extensions where appropriate
  • To account for the real estate organization performance and cost base by Concept across the Market
    •    Maintenance of existing and new leases together with all other real estate specific contract documentation.
    •    Review and process occupancy cost reconciliations against the relevant Lease terms.
    •    Use of Lease Management System to ensure payment accuracy and control of key lease events, mitigation of financial demands and ensuring compliance to Lease requirements.
    •    Manage monthly sales reporting process to Landlords (where required).
    •    Review Lease abstracts to ensure accuracy against full contract documentation package.
    •    Review and process percentage rent payments (where required) and update security deposit payments when necessary.
    •    Support Finance with occupancy expense forecasting and similar inquiries.
    •    Manage communication with Landlord Lease Administration teams.
    •    Track and manage documentation review and signatory processes.
    •    Control Lease registrations with Government departments.
    •    Collaboration across Emerging Markets Real Estate team to drive a structured and consistent approach to Lease Administration and Management.
    •    Create excel reports for the RE Team
    •    Manage data for the department
  • Live and develop the Adidas culture build on the 3C’s: collaboration-creativity and confidence
  • Set personal objectives, targets, guidelines and assess all reports
  • Develop the functional skills and the leadership behaviors for  yourself & direct reports
  • Manage all reports as an integrated team by setting team objectives, targets and guideline
  • Identify talents and secure succession planning is in place
  • Secure diversity within Buying and Merchandising
  • To measure progress on own KPIs
  • To report to all superiors
  • To monitor all reports
  • To monitor and report on customers and competitors sell-through and activities, and propose/initiate/take actions  
  • To provide realistic plans
    Key Relationships:
  • Global Retail Centre of Excellence (CoE)
  • Customers
  • CoE Expansion
  • Market Retail team including:
    • Retail Back Office (RBO) team (within both Lead and Multifunctional Markets)
    • Regional Real Estate Managers
    • Senior Retail Director
    • Senior Manager Store Development
  • External – Landlords, Managing Agents, Government Departments and external vendors.


​​​​​​​Knowledge, Skills and Abilities:

    • Manage business (Process and Projects)
    • Manage and develop people
    • Provide a framework for performance
    • Result orientation
    • Influencing others 
    • Good analytical and problem-solving skills
    • Communication skills
    • Decision Making
    • Organization/ People management.
    • Coaching skill
    • Financial acumen 
  • Good IT skills (Word, Outlook, Excel, PowerPoint)
  • Fluency in English & French and local language of Market HQ
  • Good numeracy, literacy, verbal and written communication skills
  • Knowledge of Lease Management Systems and/or working in a Lease Administration function.
  • Geographical mobility
    Requisite Education and Experience / Minimum Qualifications:
  • University degree with an emphasis in real estate or finance preferred, or equivalent professional experience
  • Functional: > 4 years retail specific real estate site selection experience, preferably with a major mall-based retailer
  • Leadership: > 5 years’ experience
  • Administration: > 5 years’ experience
  • Industry: ideally in apparel/fashion/shoes (or FMCG )
  • Exposure: Sports, store implementation, Real estate community, legal partners

    IT and Language skills
  • Outlook: basic
  • Word: advanced
  • Excel:  advanced
  • PowerPoint: advanced
  • English: advanced
  • Local language: Fluent

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Real Estate

Brand:  adidas
Location:  Cairo
TEAM:  Administrative
State:  C
Country/Region:  EG
Contract Type:  Full time
Number:  299988
Date:  Feb 11, 2021