Manager Region Sales & Fashion


To ensure profitable market share and net sales growth with Region & Fashion Accounts in Market (name) while respecting the image of the adidas

To passionately lead the Region & Fashion organization in identifying, developing and implementing strategies for the profitable growth of the adidas brand


Key Responsibilities:

  • To implement the Region & Fashion Accounts Excellence strategy
  • To ensure the best possible Net Sales result by setting clear targets and action points;
    constant tracking of results; analysis of risks & new business opportunities
  • To acquire new Fashıon customers

To develop the overall strategy for the Region & Fashion Accounts portfolio based on Global and Market strategies jointly with the Senior Manager of Region & Fashion Sales and get sign-off by Senior Sales Director

  • To ensure the Fashion organization is applying available adidas standards and best practices in daily work
  • To ensure all Fashıon customers are allocated to the correct segmentation
  • To group fashion customers, set objectives, strategies, and tactics, allocate resources, and ensure translation into action plans respecting the framework set by the customer portfolio strategies
  • To ensure a coordinated and efficient sell-in process, usage of sell-in tools, and the correct negotiation and implementation of trade terms
  • To review, challenge, and sign Region & Fashion Accounts Fact Books and F-Strategic Account Plans
  • To ensure execution of the fashion Customer satisfaction survey and track results
  • To negotiate and enforce adidas trade terms
  • To make store visits, ensure checklists are respected, store audits are conducted and train on VM, RSM re-order enforcement, POS etc.
  • To measure progress on defined KPIs
  • To monitor and report on customers' and competitors' sell-through and activities, and propose/initiate/take actions  
  • To ensure customer compliance with agreements
  • To provide realistic plans and forecasts on customer performance
  • Key Relationship with Global: Centre of Excellence (CoE) Wholesale, Markets: Sport Style Lead, Originals Category Managers, Customer Service, Sales Coordination Lead


Requisite Education and Experience:

  • University degree in business with a marketing and sales focus
  • Minimum 2-3 years of Fashion experience within large sales organizations, ideally in apparel/fashion/shoes or FMCG
  • Exposure: Fashion, sports lifestyle
  • Fashion Manager with a proven track record of successfully managing Fashion in a large sales organization
  • Strong interpersonal skills (e.g. communication, relationship management, negotiation)
  • Proven methodological skills (e.g. data analysis, business planning, trend forecasting)
  • A high degree of commercial and business acumen knowledge
  • Strong decision-making and determination
  • Fluent in written and spoken local language and English is a must. Skills and abilities in other languages are an added plus

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Region Sales & Fashion

Brand:  adidas
Location:  Istanbul
TEAM:  Sales
State:  34
Country/Region:  TR
Contract Type:  Full time
Number:  493298
Date:  Jan 18, 2023