Manager Retail Digital & Consumer Experience (m/w/d)

Purpose & Overall Relevance for the Organization:

To lead, drive and direct our various Retail Digital & Consumer Experiences across our Concept, Franchise and Factory stores. This functional role will lead being the voice of our consumer and will support the function to drive membership, loyalty and service across our business by using consumer insights to identify, develop and implement our digital, consumer experiences and sales floor operations in close collaboration with our internal and external business partners.



Key Responsibilities:


  • Assist in the development, implementation and management of initiatives and strategies for the European Retail business with regards to our Retail Consumer Journey and in-store experience. These will include but are not limited to: in-store consumer services, Net Promotor Score (NPS), support with Mobile POS, Creators Club, in-store digital experiences and future projects underway.
  • Drive the execution of Retail strategy and build a sustainable Retail Digital & Consumer experience framework in line with Europe Retail ambitions
  • Own communication and implementation plans related to Consumer experience initiatives (including NPS) and ensure execution in coordination with senior leaders
  • Assisting/influencing/creating actionable deliverables, including: implementation plans & workback schedules, impact assessments, business readiness plans, and benefits realization/ adoption measurements/success KPIs.
  • Drive harmonization and standardization of processes and tools within the Europe Retail business in alignment with global and market functions
  • Drive an appropriate Change Management Strategy by developing the Master Plan for change and initiating Change Management in the market organization
  • Drive communication with Senior Management Teams to create transparency and facilitate a culture of collaboration and feedback
  • Deliver training and supporting material to drive operations within the respective teams and functions impacted by the solution
  • Facilitate change management for key initiatives to ensure successful implementation and ongoing operations
  • Document information and knowledge on assigned key initiatives to ensure effective availability and sharing of best practices, programs and experiences market-wide
  • Regularly monitor, track and report on key Europe Retail Operations initiatives to evaluate success, drive enhancements and monitor progress in achieving strategic objectives
  • Understand, consolidate and represent the business interests of the Market as an ‘ambassador’ towards Global teams
  • Collaborate cross-functionally with Global DTC & Franchise, Business Solution, DBC, Marketing, Merchandising, SCM, IT, Finance and Operations to drive and support implementation of Retail processes and tools


Key Relationships:


  • Europe Retail Back Office Leads and related functions
  • Europe Retail Cluster Leads, District Managers and Store Managers
  • Ecom Team
  • Business partners in key areas
  • Global teams in key areas


Knowledge, Skills and Abilities:


  • Proven track record of successfully implementing and managing projects and initiatives in large organizations across geographies and culturally diverse groups
  • Strong analytical skills for strategy development and business planning
  • Good planning, communication and presentation skills, with the ability to work and deliver in changing environments
  • High experience to work simultaneously on several projects
  • High degree of commercial and/or business acumen (e.g. Retail, Omni-Channel, Sales, Digital, Finance)
  • Strong decision-making ability and determination with high initiative and pragmatism
  • Ability to work effectively within a team environment and under pressure
  • Strong experience to work on several projects simultaneously
  • Ability to coach, guide and manage a project team
  • Fluent in written and spoken English. Skills and abilities in other European languages are an added plus
  • Advanced user of MS Office


Requisite Education and Experience / Minimum Qualifications:


  • University degree with focus on sales, business, economics or digital RETAIL
  • Minimum 5 years of experience in Retail Operations a passion for our consumer
  • Minimum 2 years of experience in managing a (project) team
  • Sales floor/Store Management experience ideal/a must
  • Project / Program management experience ideal

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Retail Digital & Consumer Experience (m/w/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Retail (Back Office)
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  284051
Date:  Jan 13, 2021