Manager Retail Marketing Originals


Manager Retail Marketing, Originals


Area:                                                                                     GCA

Department:                                                                        Marketing Brand Activation, Originals

Direct Reporting Line:                                                       Director Retail Marketing

Indirect/Secondary Reporting Line:                         

Subsidiary/Country:                                                           GCA

Location:                                                                               Shanghai

GSMS Grade:                                                                              M4

Number of Personnel Managed:                                          

Cost Center/Budget and/or Revenue Responsibility:          



Purpose & Overall Relevance for the Organization:


  • Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and development of GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs.


Key Responsibilities:

  • Collaborate with GCA CE team, BUs, Brand coms, MOPs and CTC team to ensure smooth and high-quality GCA sign-off set up twice a year.
  • Develop retail marketing toolkits and guidelines based on GCA annual retail marketing plan and seasonal ISC calendar of GCA country clusters, supporting both the global brand priorities and category needs.
  • Cooperate with GCA country clusters omni channel - retail marketing team to understand their market, retail and MWB plan to determine how marketing campaigns and ISC materials “come to life” at retail by creating executional campaign guidelines.
  • Manage and review budget with supervisor for monthly campaigns guideline creations and GCA sign-off set up in accordance to MWB plan.
  • Facilitate the internal and external communication of the developed retail marketing plans within the organization.
  • Provides analysis of the results of the key retail marketing initiatives
  • Manage and maximize with NTP team on all key vendors partners, including but not limited to: Creation, Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
  • Work with the GCA CE HUB and GCA CE team in resolving issues related to retail store development, in-store communication and visual merchandising activities at
  • Provides leadership for horizontal as well as vertical reports
  • Other job-related work assigned by supervising manager




  • On-time, high quality implementation GCA sign-off
  • On-time, high quality and cost effective deployment of in-store communication program
  • Meet GCA sales target.
  • NPS


Key Relationships:

  • GCA Brand Communications
  • GCA BUs
  • GCA VM planning
  • GCA MOPs
  • GCA CE team
  • Country clusters Omni Channel Retail Marketing


Knowledge, Skills and Abilities:

  • Excellent verbal and written communication skills (both English and Mandarin)
  • Strategic mindset with strong executional abilities
  • Excellent presentation skills
  • Excellent leadership and cross functional management skills
  • Strong aesthetic and creative sense
  • Ability to balance aesthetics with business acumen
  • Excellent skills in motivating, coaching and engaging teams
  • Ability to plan, prioritize and organize
  • Works well under pressure
  • Proactive with a positive attitude
  • Advanced user of MS Office suite of products


Requisite Education and Experience / Minimum Qualifications:

  • Minimum 3-5 years’ experience in retail planning/management with leading consumer goods company
  • Extensive understanding of GCA retail business, retail implementation and retail marketing
  • Knowledgeable about GCA sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
  • University Degree or above. Preferably in a marketing or communications related discipline.
  • Passion for sports

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Retail Marketing Originals

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  349821
Date:  Jul 21, 2021