Manager Sales Accounts (m/f/d) - Central

Purpose & Overall Relevance for the Organisation:


To drive profitable and sustainable market share growth within assigned accounts and categories while promoting and respecting the image of the adidas Group brands according to their international initiatives.



Key Responsibilities:


  • to establish professional and personal relationships to the relevant key decision makers and buyers of the assigned customers as a prerequisite to making the adidas Group the ‘preferred supplier’
  • to support and where needed to represent the assigned accounts internally as an ‘ambassador’ towards all functions and vice versa and help manage all interfaces
  • to understand the assigned accounts and categories and document this by Account Fact Books
  • to support the Director Sales in the development of account strategies, formalizing them in Strategic Account Plans and get these signed off by the Senior Director Sales
  • to sell-in and agree on sell-out support and formalize this by Account Marketing Plans jointly with the Director Sales
  • to collaborate with Global and Local Marketing and Sales to create seasonal GTM plans that include Brand and SMU programs as well as their activation
  • to monitor sell-out and the order book continuously to ensure reliable and cost efficient supply for the account as well as to identify and capture selling opportunities to the account
  • to support negotiation and enforcement of adidas Group trade terms
  • leverage the market expertise, in terms of knowledge of the competitive landscape and trends in the lifestyle channel, to influence purchasing decisions resulting in adidas sales
  • Proactively develop and execute creative grassroots activities with accounts to positively enhance brand image and increase demand with customers translating into sales growth



  • to measure progress on own KPIs;
  • to report to all superiors along MIS guidelines (KAM standard reports);
  • to monitor and report on customers and competitors activities and propose/initiate/take actions;
  • to support in making realistic plans and forecasts on customer performance;
  • to ensure customer compliance with agreements;





Key Relationships:


  • Global: Action Sports Team, adidas GTM, Own eCom, Global Product Marketing, Account Marketing, Sales Development Region EMEA
  • Market: Customer Service, Operations, Planning, Controlling, Consumer Direct (eCom)


Requisite Education and Experience /


  • Good communication, negotiation and presentation skills
  • Good business acumen
  • Fluency in English & German is essential
  • Advanced knowledge of the MS Office package, with a focus on Excel and PowerPoint
  • Teamplayer
  • A strong understanding of retail sales practices and the ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through.
  • General knowledge of fashion trends, color, and the consistently changing retail environment
  • Ability to travel



Minimum Qualifications:


  • Bachelor/Master degree;
  • Minimum of 1-2 years Key Account experience
  • Exposure: sports, sales, marketing either in apparel/fashion/shoes or FMCG


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Sales Accounts (m/f/d) - Central

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Sales
State:  BY
Country/Region:  DE
Contract Type:  Full time
Number:  464648
Date:  Aug 6, 2022