Purpose & Overall Relevance for the Organisation:


The Manager Social Media develops the social media strategy for the BU, in order to drive engagement and excitement of the social communities. This would include driving the activation approach and working closely on the development and creation of social content.


Key Responsibilities:


  • Develop the overall social strategy for the business unit, including content, social activation and storytelling framework.
  • Work with Brand Management function to develop social activations and content for all brands digital and social networks.
  • Drive global launch plans around key stories and content for the brand social platforms.
  • Develop and the overall business unit voice and social publishing calendar.
  • Maintain the relationship with regional and market stakeholders to ensure alignment of the global strategies on a local level and closely involving and the global newsroom network.
  • Develop connection plans for further campaign initiatives between adidas.com and brand social networks.
  • Develop outreach initiatives to strengthen the brand and business unit specific personality and voice within the industry.
  • In partnership with the Digital Analytics team, establish relevant metrics to map the impact of social media activities and amend strategies based on learnings and patterns.
    Authorities (possibility):
    Limited Representational Authority (i.A.)
    Key Relationships:

Brand adidas: Brand Management

Brand adidas: other BUs Brand Marketing

adidas Local Markets

adidas Finance / Controlling

adidas Procurement

Creative Agencies

External partners and key accounts


Knowledge, Skills and Abilities:


  • Good interpersonal/communication skills.
  • Some experience in marketing campaign development and execution.
  • Some experience as an interactive strategist, community manager or directly related experience.
  • Ability to manage the implementation of a strategic campaign within the social media space.
  • Some experience in social media moderation and conversation analysis.
  • Natural story-teller and visual communicator.
  • Understanding and some experience of the digital landscape and all social media channels.
  • Some knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels.
  • Organizational skills.
       Requisite Education and Experience / Minimum Qualifications:
  • Degree in Marketing, Communications, PR or a related field. Master Degree / MBA a plus.
  • 4+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.


Brand:  adidas
Location:  Portland
TEAM:  Marketing & Communications
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  260509