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Manager Testing & Market Success | Average Order Value

 

  1. General Purpose

 

As a Manager Testing and Market Success, you are responsible for executing the conversion optimization strategy on adidas’ digital platforms within the area of average order value (AOV). Within the area of AOV you will be continuously analyzing our average selling price (ASP) and unit per translation (UPT) and look for ways to optimize these KPI’s. You will be facilitating discovery process, run A/B test and make sure we incorporate the learnings from these into the company.

The ideal candidate will have experience with server side testing and is very comfortable with data. The candidate will have a background in a quantitative or qualitative optimization field and will have experience in data-driven decision making, particularly in driving the growth of digital products and working with integrated digital technology teams in an e-commerce environment. 

You excel in cross-functional teams and thrive in a fast-paced international organization. You have the ability to flex between going wide on sizable opportunities that will impact all consumer and going deep into specific locales and consumer segments for optimizations for specific groups of users. This role requires top level, solid communication to not only deliver data, but answer the business problem and give the behavioral learning and consumer decision making context behind the data. 

 

 

 

  1. Key Responsibilities 

 

  • Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
  • Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward
  • Set up and run AB tests on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests
  • Driving go-to-market handover based on results for optimization to ensure adoption of tools with local partners
  • Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
  • Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization
  • Make sure you have a deep understanding of the consumers journey, constantly track conversion KPIs, identify improvement areas, define actions to steer the digital performance and deliver continuous increase in key metrics such as Conversion Rate, Average Selling Price, Unit Per Transaction, Full Price Share and Average Order Value

 

 

 

 

  1. Key Relationships:

 

  • Digital Analytics
  • UX/UI Community
  • Product Owners and Product Specialists
  • Global IT and Global Operations
  • Consumer Engagement
  • E-Commerce Trading
  • App
  • Digital Planning
  • External agencies

 

 

 

  1. Requirements
  1. Education & Experience

 

  • BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or anyone who learned AB testing on the job
  • At least 5+ years of experience in defining and executing optimization/ conversion tests in collaborative multi-functional teams
  • A very good understanding and 2+ years in digital analytics with analytical software such as Adobe, GA etc. 
  • Strong knowledge of all facets of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies
  • A good understanding of server side testing and the consequences for testing strategy
  • Must have a passion for qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood at the most senior levels
  • Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Best practice focused, ensuring we stay relevant and ahead of consumer expectations
  • Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
  • Knowledge with optimization tools as well as heat-mapping and playback session solutions is preferred
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
  • Fluent English, both verbally and written

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Testing & Market Success | Average Order Value

Brand:  adidas
Location:  Amsterdam
TEAM:  Digital
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  350010
Date:  Jul 22, 2021