Manager Visual Excellence (Project management) - Part Time 20h/week

Manager Visual Excellence (m/f/d)



Area:                                                                               adidas Brand Europe

Department:                                                                  Europe Visual Merchandising & Product Training

Direct Reporting Line:                                                       Senior Manager Visual Excellence

Indirect/secondary reporting line:                             -

Subsidiary/country:                                                     Market Europe

Location:                                                                             Herzogenaurach 

GSMS Grade:                                                                      M4

Number of Personnel Managed:                               tbd

Cost Center/Budget and/or

Revenue Responsibility:                                             tbd



Purpose & Overall Relevance for the Organization:


  • Drive high standard of Visual Merchandising by providing execution, tools, guidance and tracking to Retail Stores across Europe.
  • Ensure that stores receive VM support relevant to Store- and Branded Space-formats (OR/FR/WHS) which could outperform Retail KPI and Brand Image.
  • Manage rollouts of Visual Merchandising tools and concepts and lead coordination and implementation.
  • Support European Store Expansion plan from a Visual Merchandising point of view-harmonizing brand strategy and commercial goals within the consumer journey.
  • Monitor and improve processes for flawless VM execution.
  • Promote Visual Merchandising as a P&L contributor.



Key Responsibilities:


  • Partner with the relevant teams to create clear visual direction ensuring continued alignment to global VM objectives and positioning:
    • Develop guidelines, training programs and tools for clusters to implement
    • Support roll-out of new concepts and tools
  • Manage projects (remodels and new openings) within Europe from a VM point of view:
    • Create Macroplans (Category Level) and Microplan (Product Level) while aligning with relevant stakeholders brand strategic priorities, visual direction with store capacities and commercial targets
    • Support identified store projects onsite, lead teams and ensure flawless execution of product packages, fixtures, Instore communication, campaigns and VM tools.
  • Build solid relationships with external agencies to influence the visual presentation in line with the brand direction for all channels
  • Improve processes:
    • Monitor other Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas
    • Contribute to the cross-functional retail store expansion process
    • Contribute to driving for industry leading innovations in cooperation with Director VM & Brand and Product Training Europe at both the consumer level and the implementation practices
    • Follow defined VM Framework and Own The Game 2025 Strategy
    • Act as a support partner during the seasonal sell-in process
  • Analyze and evaluate VM Initiatives against defined KPI’s e.g., NPS, UPT, CR
  • Manage Resources:
    • Manage project budgets (as assigned)
  • Take over people responsibilities (if applicable)
  • Additional assignments or special projects as assigned or agreed
  • Act as an adidas brand ambassador



  • None


Key Relationships:


  • Senior Coach teams
  • Brand Activation teams
  • Trade Marketing
  • Retail Directors/BU´s
  • Global Visual Merchandising
  • European HUB Team
  • Omni Channel Marketing teams
  • Market Visual Merchandising teams
  • European Store Development
  • External Agencies
  • EU KA stakeholders


Knowledge, Skills and Abilities:


  • Work independently and collaboratively
  • Fully qualified and experienced in retail Visual Merchandising, combining theoretical with practical experience
  • Strong organisation skills and flexibility
  • Proven track record in project management
  • English fluent: verbal, written & spoken. Another European language is an advantage
  • IT: Microsoft Office advanced


Requisite Education and Experience / Minimum Qualifications:


  • Business or Marketing Degree
  • 4-6 years’ experience in Retail Visual Merchandising including fashion retailing is a plus. This can be substituted with a strong background in project management 
  • 1+ years working with Global markets or 1+ years working in a top tier adidas market
  • 1+ year’s management experience is a plus



Direct Reporting Line:                                               


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Visual Excellence (Project management) - Part Time 20h/week

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Part time
Number:  454629
Date:  Jul 17, 2022