Manager Web Analytics

Purpose & Overall Relevance for the Organization:

  • To diagnose platforms store performance on daily basis thru analytics and drive actionable insights with business team including conversion optimization, traffic opportunity & assortment opportunity, etc


Key Responsibilities:

Web Tool Set Up & Analytics

  • Have experience of using TMALL/JD tools like SYCM, JD compass, etc and be familiar with platform rules and marketing/operation mechanism
  • Able to efficiently do hands on job of data consolidation/analysis/reporting & come up insightful reports
  • Willing to learn & build up analysis framework using all data available to drive insights
  • Work closely with IT/vendor to drive data automation & reporting visualization



  • Work closely with campaign management team, UI/UX team, TP & Brand team to drive regular business review  & collaboration to achieve target
  • To identify & search new data tools/data services in the market to support business 
  • Work with Platforms to collect market information & drive collaboration



  • Define efficient data collection process to enhance platform data usage
  • Define way of working to drive collaboration with cross functional team on daily/weekly/monthly basis


Key Relationships:


  • eCommerce Buying, Campaign Management, UX & Site optimization
  • Brand Marketing Team
  • China IT team
  • Business Intelligence



  • Platforms Data Team
  • IT Vendor
  • Other data vendors


Knowledge, Skills and Abilities:

  • Knowledge on TMALL/JD Tools like SYCM, JD Compass
  • Strong analytics skills with solid experience in driving business decision with data facts
  • Passionate on data work & able to speak up & drive the conversion with business team
  • Good English in both oral & written, presentable
  • Big data (modeling) capability using SPSS, SQL, python, etc is a plus
  • Team player, demonstrating interests in training, coaching and motivating subordinates
  • Business acumen, especially for e-commerce
  • Communication skills, relationship management and empathy


Requisite Education and Experience / Minimum Qualifications:

  Professional background / Experience

  • Functional: Minimum 5 years of experience in ecom/digital/business intelligence function for brand company/TP/Agency, etc, e
  • Industry: Ideally in apparel/fashion/shoes or internet 
  • Others: a plus if have project on driving data integration (data manage platform) between TMALL/JD tools and internal system with IT



  • University degree in business with  Information Management/Statics/Computing, etc


IT skills

  • TMALL & JD Analytics Tool: Advanced
  • Access/Excel: Advanced
  • PowerPoint: Good
  • SQL/SPSS/Python: Good
  • Tableau: Plus


Language skills

  • Native-level Mandarin and fluent English required
  • Good Presentation Skills to transfer data fact to story in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager Web Analytics

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  241628