Manager eCommerce Buying, Event

Purpose & Overall Relevance for the Organisation:


Accelerating eCommerce is a key pillar of our overall 2021 strategy for China.  A key lever for future growth plans is to have a strong product & merchandising strategy with product as one of the key USP’s.


As the Buying Manager of Special Buy, s/he will be responsible for managing and developing the merchandising plans for responsible category (SP or SS) for the eCom platforms in China, including Tmall and JD.  From ranging to setting proper discount, s/he will leverage the resources from platforms to maximise the sell through opportunity of the special buy range so that the targets of special events (eg. SBD/Queen’s day/420/618/99/11.11/12.12) could be met.  Primary goal of this person would be to have merchandising plans to achieve the overall financial objectives while in alignment with the overall platform strategy as well as BU/CTC product/discount guidance.


Key Responsibilities:


  • Responsible for range architecture and selection of ‘what product the consumer sees’ for responsible category.
  • Manage your assigned category thru:
    • Raise exclusive product request of event to related BU team
    • Range selections basis on range architecture across .com/Tmall /JD and agreed OTB & range size targets
    • Working closely with CTC team on range selection for GFO/special buy
    • Provide quarterly product assortment and buy in accordance to OTB in order to maximize sales (Buy) 
    • Range and buy signoffs
    • On-time handover of sizing & FC for procurement teams.
  • Manage your assigned category thru platform strategy:
    • Plan the assortment strategy by phrase (presell/warm-up) to maximize opportunity
    • Leverage platform/store coupons to proper manage the net discount of products to avoid channel conflicts on pricing
    • To align closely with inline range products to avoid cannibalization
    • Maximizing the mechanism from platforms to push ATC/CR
    • Work close with Site Merchandising & User Experience team to ensure Best Sellers, key products & stories are effectively merchandised.
    • Select and set selling price for livestreaming products during event period.
  • Deliver financial and range efficiency targets i.e. OTB, Sell-thru, Stock-turn and Net margin targets for responsible category
    • Responsible and accountable for Net sales, Sell through, Std. margin
    • Own & lead the overall range management
  • Internal alignment & coordination with key stakeholders to efficiently launch products, manage sell-thru and promotions within the season.
  • To understand how competitors managing the range of special buy and we reflect our learning/need into the range
  • Manage deliverables with BU/MOPS/SCM/Warehouse management teams to deliver
    • Category targets
    • OTB, Inventory planning, sell-through & stock turn
    • Handover range as well as range feedback and forecasts at agreed timelines to ensure timely POs (Pre-Season)
      Key Relationships:
  • BU & CTC
  • eCommerce Campaign Management
  • eCommerce Operations
  • eCommerce Site optimization& UX
  • eCommerce Store Managers
  • eCommerce Inventory team and merchandising planning
  • MOPS
  • SCM & Purchasing


Knowledge, Skills and Abilities:

  • Detailed knowledge of Merchandising, ranging & forecasting.
  • Good knowledge of all eCommerce channels/online marketing
  • Strong project management skills & influencing skills
  • Ability to work independently
  • Strong analytical skills and fact-based orientation in decision making 
  • Strong communication skills
    Requisite Education and Experience / Minimum Qualifications:
  • Minimum 4+ years’ experience in product marketing, range management & merchandising preferably with a background in sporting goods.
  • A Bachelor’s or Master degree in business, marketing, communications or related field.
  • Experienced in working with internal stakeholders and external agencies to establish efficient and scalable processes
  • Experienced in working cross-functional within international organization
  • Experienced in ranging products on eCom platforms including Tmall and JD
  • Fluent Business English


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager eCommerce Buying, Event

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  336828
Date:  Dec 27, 2021