Sr Specialist Account Marketing

Purpose & Overall Relevance for the Organization:

Support achievement of sales and brand leadership targets in those accounts we have selected as key partners for the mid-long term, through the development and implementation of Account Marketing initiatives. Execute the Account Marketing Plans in line with brand, channel and customer priorities, and drive the implementation in line with Regional Account Marketing strategy.

 

Key Responsibilities:

· Ensure local integration of AM into the global KAM Excellence process: AFB > SBP >JAPs > AMP > SELL-IN > RETAIL INTRO getting a strong collaboration with local commercial department

· Guarantee brand leadership among Key Accounts through optimal planning and execution of all key account marketing elements

· Ensure integration of the KA's Digital Strategy into the country's priorities, getting a strong collaboration with commercial department

· Localization and accomplishment of the AMEP process calendar in the country.

· Foster correct, updated and on-time delivery of necessary commercial input, such as KA's AFB, SBP and JAP, in order to facilitate all tools for AM plans creation

· Foster collaboration and customer relationship through ongoing communication, plan revisions, business analysis and recommendations geared to improve set KPIs within the Key Account

· Monitoring results/ROI of Key Account Marketing activities as outlined in the Account Plans

· Prepare impactful presentations to Key Accounts supporting sell-in activities and negotiation of new spaces.

· Present Account Marketing plans to required functions in Marketing (Brand, Trade Marketing, SPOMA, Product and Digital) and brief them with the specific needs related to the season

· Drive quality growth by ensuring all commercial/sellout activities do not compromise our brand positioning or strategy

· Establish regular AM best practice sharing with other countries in LAM

· Provide all necessary local support to ensure a correct deployment of KA's Digital Strategy pillars, getting positive and fast ROI.

 

Knowledge Skills and Abilities:

· University degree or equivalent education required

· Broad and deep theoretical understanding of functional area

· Minimum 2 years experience in job or job function

 

Requisite Education and Experience / Minimum Qualifications:

  • 2 years of relevant experience
  • Advanced English

 

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Job Title:  Sr Specialist Account Marketing

Brand:  adidas
Location:  Martinez
TEAM:  Marketing & Communications
State:  B
Country/Region:  AR
Contract Type:  Full time
Number:  513226
Date:  Jul 10, 2024