Senior Specialist, Brand Activation Planning & Operations


Drive the annual Brand Activation brand calendar and marketing working budget plan & in season brand operations for the Emerging Markets team.


Contribute to the development, delivery, ongoing management, and governance of a centrally managed Marketing Calendar, supporting the integration and connectivity into a comprehensive and prioritized One EM Brand Calendar.


Support the Marketing Working Budget (MWB) planning process, frameworks, forecasts, interaction models and in season tracking / management.





Annual Planning: Go To Market & Marketing Working Budget:


  • Support holistic multi-year MWB planning and in-season management in line with Emerging Markets strategic objectives across Brand Partners, Campaigns & Content, eCOM, Sales Channels and Marketing Services.  
  • Partner with brand finance, commercial, brand and cluster teams to develop MWB plan that will deliver on annual financial and brand KPIs.  
  • Partner with Finance to track and integrate in-season adjustments to ensure MWB spend is pacing on plan vs forecasting and provide regulare management updates for visibility into the business.
  • Support the development of recommendations for MWB allocation along the end-to-end MWB process and across all MWB dimensions
  • Support the overall end-to-end MWB process from an operational POV, driving preparations, content deliverables and recaps/reporting for all relevant MWB milestones
  • Develop and implement adequate communication packages to present results / updates with regards to MWB plans and spends
  • Support head of Brand Activation in preparing seasonal GTM content for Market Brief, GTM SO and CTC Summits in addition to other critical planning milestones.


Omnichannel Calendar Planning & Comms Architecture:


  • Contribute to the development of a seasonal / annual One EM Brand Calendar Framework and communicate regular Brand Comms Architecture updates across marketing organization to drive consumer-centric thinking
  • Support the orchestration of a seasonal calendar that considers BU/category Strategic Business Plan, brand, market, and channel needs, collaborating closely with Brand Leaderthip team  
  • Support the team by bringing knowledge of BU strategy into the cross-category prioritization and calendar development process and maintaining a “source of truth” for BU/category calendars across market, cluster and channel teams.
  • Ensure broad stakeholder group awareness around key calendar timings shifts, product or campaign concept changes through the year
  • Be the go to person for Brand Comms Architecture ensuring marketing teams are aware of the latest story-telling concept segmentation and activation principles to maximize impact for consumers across EM through the funnel


Brand Operations:


  • Initiate and lead standardization initiatives pre-season and in-season that will enable market and country teams to work together end to end via:
    • Milestone planning and management (smart sheets)
    • Platform & tools usage (campaign portal)
    • Strategic improvement initiatives that drive a more efficient internal E2E process
    • Agency Management & Supplier Evaluation (eg transcreation, creative, production)





  • Global Brands
  • Brand Finance



  • EM Brand Leadership Team: VP Brand, Sr Director Brand Activation, BU Heads, CTC
  • Brand Finance
  • Cluster Senior Marketing Directors & Brand Activation Heads
  • EM Brand Activation Leads: Paid Media, Digital Activation, Omnichannel, Brand Comms, Newsrooms









  • Analytical mindset with the ability to translate analysis into clear insights-driven presentations for Senior Leadership audiences
  • Strategic mindset with the ability to translate multi-year plans into requirements for “here and now” and future
  • Strong business acumen with a deep understanding of Brand Marketing related management from a qualitative and quantitative POV
  • Strong communication skills across all levels with the ability to synthesize detailed information into succinct conclusions and recommendations
  • Stakeholder management skills and the ability to find compromises between Market and HQ needs in order to find win-win solutions
  • Fluent in English
  • Advanced project management skills
  • Advanced user of MS office, with exceptional skills in XLS





  • University degree in business with Marketing, Sales or Finance focus or equivalent professional experience
  • Functional: 4-6 years of relevant cross-functional work experience, ideally within Marketing, Sales or Finance


What’s on offer?

A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include:

  • Remote Work Options 
  • Employee Assistant Programs 
  • Parental Benefits 
  • Employee Discount on adidas Merchandise


How do I apply?

  • Press the "Apply" button and follow the instructions
  • You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
  • Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
  • Applications will only be accepted through the steps above
  • Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.


About adidas


adidas - Profile ( 
adidas – Game Plan A (Career)
adidas – People & Culture




Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check


Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Specialist, Brand Activation Planning & Operations

Brand:  adidas
Location:  Melbourne
TEAM:  Marketing & Communications
State:  VIC
Country/Region:  AU
Contract Type:  Full time
Number:  504318
Date:  Nov 16, 2023