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Membership Personalization Manager

General Purpose

 

Working within the Consumer Experience team, you’ll be an expert in personalizing the on-site Creator’s Club membership experience and make meaningful, data-driven impacts to the end-to-end customer journey.

You will know what makes our members tick, understand their pain points, questions, and objectives through quantitative and qualitative analysis. To address opportunities to improve the on-site user experience, you’ll ideate, build, test, and iterate on brand-enhancing commercial propositions.

 

Our goal is to continuously evolve and tailor adidas’s loyalty experience so that when a consumer leaves our digital touchpoints, we’ll have not only met their expectations, but exceeded them - this role is key for delivering on this goal. 

 

Key Responsibilities

 

  • Impact the front-end experience and execute experiments in service of key membership journeys (acquisition, active member, and member re-engagement) across adidas.com and the adidas mobile app.
  • Write and deploy front-end UX/UI code changes, build consumer-facing experiences via our personalization engine, and create proofs of concept for A/B testing.
  • Act as in-market ambassador for membership personalization across global & local teams, driving a testing and optimization mindset.
  • Collaborate with local .com Personalization lead, Marketing Audience Manager, and Data Science teams to expand on and improve customer segmentation and targeting on adidas.com.
  • Develop and iterate on new site features and enhancements supporting membership and/or personalization.
  • Use customer data (qualitative, clickstream, and/or voice of the consumer) to identify opportunities and develop data-driven hypotheses.
  • Manage membership-specific content library and calendar across touch points.
  • Drive eCommerce conversion, average order value, revenue per visit, membership signups, and engagement through user-level experience optimization.
  • Input into the global end-to-end journey optimization strategy, adapting output to meet the needs of our local consumer and business.

 

Key Relationships:

 

  • US Consumer Experience Team
  • Global Digital Organization
  • Analytics & Data Science
  • Marketing Activation
  • Site Operations

 

Knowledge and Skills

 

  • Excellent English verbal and written communication skills, with the ability to collaborate effectively across functions.
  • Demonstrated experience with HTML/CSS/JS.
  • JSON experience preferred.
  • Best practice focused, ensuring we stay relevant and ahead of consumer expectations.
  • Creative and energetic team player who has a passion for personalization.
  • Strong ability to develop influential and collaborative relationships with key stakeholders.
  • Experience using optimization tools including experience, audience, and/or data management platforms as well as voice of the customer tools (ie heat-mapping and session replay solutions).
  • Strong understanding of digital analytics and ability to transform qualitative & quantitative data into actionable insights.
  • Knowledge of basic UX principles, conversion optimization trends, eCommerce and app-based loyalty programs, and branded commercial experiences.

 

Requisite Education & Experience

 

  • Minimum 5+ years of relevant experience in eCommerce or other relevant digital role(s).
  • BA / BS in Psychology, Computer Science, Analytics, Economics, Business, or related field (Master’s / Graduate qualification a plus).

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Membership Personalization Manager

Brand:  adidas
Location:  Portland
TEAM:  Digital
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  242913
Date: